Customer satisfaction survey forTReNT Fiber Optics

TReNT Glasvezel wanted to gain insight into the satisfaction levels of its customers. A distinction is made between various customer levels. TReNT Glasvezel also wanted to gain insight into the loyalty of its customers and the aspects that have the greatest influence on overall satisfaction. In addition, Markteffect will Markteffect which levers TReNT Glasvezel needs to pull to increase this satisfaction.

“Because our customer feedback was very positive, this gave us the opportunity to analyze the results in a very customer-specific way and to communicate this to the customer in a personal conversation. This led to greater insight into the reason behind the rating and also resulted in an even better and more transparent relationship with our customer.”
Myron Wolters

Online quantitative research

The survey was conducted using an online questionnaire. This questionnaire was sent to all TReNT Glasvezel customers. This enabled TReNT Glasvezel to gain insight into customer satisfaction. The segmentation of the customer base took into account the different customer types of TReNT Glasvezel.

Markteffect a fresh new partner for us to team up with in our quest for customer satisfaction. With their experience and pragmatism, they helped us to look at customer satisfaction in a different way. The process went smoothly and the results exceeded our expectations. All in all, enough reason to continue this collaboration.”
Myron Wolters

Using the results of this survey, TReNT Glasvezel has been able to improve its services in a number of areas. And because the survey is repeated annually, it is possible to accurately identify which aspects are performing well and which are developing less rapidly.