Insight into the appreciation and effectiveness of sampling via the mailbox

In addition to the regular research into the delivery quality of the leaflet package, Spotta wanted to gain additional insights into the impact and appreciation of product sampling via the mailbox. How do consumers experience receiving samples in this way? And does this actually lead to an increased intention to purchase?

Our approach

To measure the effectiveness of sampling via the mailbox, we conducted a quantitative survey among Spotta's regular panel. The samples were specifically tailored to target groups that were relevant to the product being researched. After receiving the sample, respondents completed an online questionnaire, which asked about their assessment, user experience, and impact on purchasing behavior, among other things.

Results

A one-pager with the most important results was provided for each sample. In addition, Spotta received a concluding one-pager with a complete overview of the results. This shows that consumers rate sampling via the mailbox very positively. The results demonstrate that this method is not only popular, but also an effective way to introduce consumers to new products and increase their purchase intent.

"The traditional method of distributing samples, enclosing them in a magazine or handing them out at an event, appears to have only a temporary effect on purchases. Distributing samples through the mailbox also has a noticeable long-term effect." - Brand Manager, Colgate

Specialists who worked on this

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