Lifelong Learning (LLO)

The theme of lifelong learning is high on the national agenda and is actively promoted by the government and the Ministry of Education, Culture, and Science. Educational institutions are responding en masse to the growing demand for training, courses, and education among professionals in the labor market. This requires adjustments to the educational offerings and to the organization of information and promotion. They are not alone; many commercial training providers are also responding en masse to the growing demand for training, courses, and education among professionals in the labor market.

Reaching the right target groups with the right message and an appropriate offering is crucial. At Markteffect , we Markteffect this and are happy to provide relevant insights so that you can make the right decisions regarding lifelong development.

The needs of professionals in the field of lifelong development

To support educational institutions in their information needs, Markteffect published the National Lifelong Development Survey Markteffect 2020. The results of this survey among professionals with training needs are described in a trend report. This survey provides insight into the motivation behind professionals' training needs, the role of the employer, the orientation and selection process, and the wishes regarding the content of a training program, course, or training session.

In addition to national research, alumni are often approached to identify needs in the area of lifelong learning, as they have close ties to your educational institution. Experience also shows that many alumni consider their former educational institution when looking to take a course, training program, or (part-time) degree program.

Did you know that...

Professionals in all fields want to develop their skills in areas such as legislation and regulations, communication, leadership, and coaching? Keeping up with new developments and innovations, as well as many subject-specific topics, are also learning drivers for professionals.

According to professionals, the ideal training program lasts a few months at most and combines classroom sessions, online study, and applying the knowledge gained in the workplace, with the latter taking up the least amount of time. Professionals prefer to attend classroom sessions one full day or one evening per week, supplemented by a maximum of 8 hours of self-study per week.

The needs in the field of Long Life Development within the professional field

In addition to the needs of professionals, Markteffect assesses the needs of employers and partners in the field of lifelong learning. Markteffect believes that the needs of the field in terms of support and cooperation with education will change at an ever-increasing pace as a result of demographic and technological developments, among other things. This makes it extremely important to monitor the needs as well as the awareness and reputation of educational institutions in the LLO market.

Through research in the field of Lifelong Development, Markteffect provides answers to the following questions, among others:

What is the market size (potential) among the LLO target groups of professionals and employers? Specifically, what is the need in your own field of work?
What is the competition in terms of LLO provision within the working area?
Which providers of LLO education are there?
What does the portfolio of these providers consist of?
In what form is the portfolio offered?
What are the areas in which providers want to distinguish themselves, and what is the position of your own educational institution?
What is the brand awareness, content awareness, and image of your educational institution as a lifelong learning provider among professionals and employers?
What does the decision-making process look like among professionals and employers with regard to fulfilling training needs?

Would you like to know how Markteffect can help in the field of Lifelong Development? Feel free to contact us for more information, without obligation. In the field of Lifelong Development, there is of course also the possibility of customization.