Boj Nefkens, Managing Director of Markteffect: “I am extremely proud of the progress we have made in recent years, bringing together our vision on technology and human power without losing sight of our core values. The fact that the expert jury has now named us the best Data & Insights Agency in the Netherlands is a wonderful recognition for all our colleagues who work with energy and passion every day to provide our clients with the best and most relevant insights. We are also particularly proud of Demian, who has been named Data Professional of the Year.
The agency of the future
The world of research is constantly changing. Data is everywhere, technology is developing rapidly, and clients expect more than just figures. That is why Markteffect focuses on applying smart technologies, but always in combination with human expertise, or the human-in-the-loop principle. With the establishment of Team Tech and targeted investments in AI and data integration, there is a strong focus on innovation and further growth towards the future. Nefkens explains: "The changing world of research forced us to take a critical look at our role in the playing field. We asked ourselves who we want to be in 2025 and in 2030. To become who we wanted to be, we invested in the transition from market research to being a Data & Insights partner. Not only to keep up with. Not just to keep up with trends, but to be able to steer the future of our profession.
As part of this vision, Markteffect joined The Relevance Group in January 2024. The Relevance Group consists of several international agencies, each with its own specialisations in market research, data science, marketing technology and AI. Thanks to this collaboration, Markteffect can support its clients even better by combining traditional research data with advanced technologies.
Demian van Gils named Data Professional of the Year
In addition to the agency award, Data Specialist Demian van Gils was also named Data Professional of the Year. Van Gils responded: "I am primarily involved in developing our own research tools and am constantly looking for opportunities in the field of data science and AI for our services and internal processes. I consider it a tremendous honour to be named the best Data Professional in the Netherlands by the expert jury. It gives me even more energy to continue working with my colleagues to build smart, impactful data applications.
An award for the entire team
The title 'Data & Insights Agency of the Year' is a true team achievement, the result of the dedication and energy of all 120 Markteffect colleagues. Nefkens adds: "From Research Experts and Data Specialists to Client Consultants and Marketers, everyone makes a valuable contribution every day to our mission of turning complex questions into clear insights. We are extremely proud of the team. Despite all the technological developments, they are the ones who make the difference.
About the awards
The 'Data & Insights Agency of the Year' award is the premier professional award within the Research & Analytics sector. The winner is an organisation that has distinguished itself in a remarkable and positive way over the past year. This award recognises agencies that excel in research quality, innovation and customer focus, thereby making a demonstrable contribution to the growth and development of the field.
The Data Professional of the Year award is the premier professional award for professionals who demonstrate courage, inspire others, think outside the box, and have an innovative vision for the use of data. In addition, this person is known for creative solutions that truly contribute to the development and innovation of data analytics and/or data science in practice.
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