Organize your data and discover new insights with our Leisure Compass

We live in a world full of data. But how do you find exactly what you need? In many organizations, data is scattered across different departments: customer information is stored in one system, market research in another, and reports somewhere else entirely. The result: fragmented insights, duplication of effort, and missed opportunities.

Markteffect helps you overcome this. We provide structure, supplement missing information with relevant market research where necessary, and ensure everything converges into a clear overview. In the leisure sector, we achieve this with the Leisure Compass: an overview that precisely indicates what data you possess, what is lacking, and what insights can still be gained.

Additional opportunities through The Relevance Group

Markteffect is part of The Relevance Group, a European network of approximately 10 specialized companies in marketing, data, AI, and technology. Within The Relevance Group, we can enrich your data and connect it with external insights through our partners, such as TDA Group and Techonomy.

By consolidating data, both internal and external, you create a clear picture of your foundational data readiness. From this, additional needs can be identified, and realistic objectives can be formulated based on current insights.

What are the benefits of the Leisure Compass?

The end result is a clear document that brings together all internal and external data sources. This gives you control, overview, and concrete tools for any follow-up research. Based on the Leisure Compass, we can advise on all types of research, from customer research to trend and market analysis.

Download the working document

Markteffect is keen to collaborate with you to clarify, through a simple exercise, what internal and external data is available and where additional needs lie. We achieve this using a working document.

Gather the relevant internal stakeholders to complete the workbook and thus create an overview for the internal organization. It also serves as a valuable starting point for further discussions with Markteffect regarding the specific fulfillment of additional requirements.

Download the workbook here.

Ready to build upon better insights with a fresh perspective? We are here to assist you!

<p>Hans <span>de Jong</span></p>

Hans de Jong

Client Consultant

Curious about what we can do for you?