Improve your reputation and image as an employer through employer branding research?

In an era where it can still be challenging to find the right personnel, insight into the market of potential candidates is crucial. This eliminates the need to rely on gut feelings. Recruiting employees can be exhausting and often results in the wrong target group being reached. At Markteffect, we understand that factors such as good brand awareness and a positive image contribute to successful recruitment campaigns and that people tend to stay longer at companies with these qualities. 

How is an employer branding survey conducted? 

Conducting employer branding research requires careful investigation that provides an accurate picture of both the current situation among your own employees and the perceptions of potential employees. This process usually begins with thorough preparation and planning, during which the objectives of the research are determined and the appropriate methodology is chosen to collect the necessary data.  

Employer branding research is largely customized. That is why we work with the client to determine which research method best suits their wishes and needs. This could involve online surveys, interviews, focus groups, or observations. Once all the data has been collected, it is analyzed and interpreted to identify patterns, trends, and themes that are important for understanding the employee experience and the brand image as an employer.  

The findings are then reported and recommendations are formulated for improving the position in the labor market and for attracting and finding the right applicants. These recommendations can range from optimizing internal processes, such as the onboarding process, to building a more targeted recruitment strategy.

What are the benefits of employer branding research? 

In addition to the insights and advice provided in the report, you will gain a better understanding of your brand's attractiveness as an employer. 

Based on the advice, employers can use their recruitment budget in a targeted and efficient manner with the right recruitment campaigns in the right locations using the right channels. Conducting our employer branding research not only provides insights, but can also yield significant benefits, including: 

• Improved employee engagement and retention among new hires: By improving the employee experience, you can reduce staff turnover and retain talent. 
• Strengthened brand image: A positive internal culture is reflected externally, which can lead to employees becoming brand ambassadors and an improved reputation or attractiveness to potential employees and customers. 
• More effective business operations: By identifying and addressing pain points in the onboarding process, you can optimize processes and improve overall efficiency. 

Ready to discover the power of your employees and take your brand to new heights? Then get in touch to start an employer branding survey! 

How does Markteffect make employer branding research unique? 

We have extensive experience in conducting employer branding surveys and employee satisfaction surveys. We are currently working with organizations such as ASML, CSU, Libéma, and GXO Logistics. Based on these surveys, we know how to ask the right questions to the right target group.