Understanding customer needs through the customer value proposition

It is therefore essential that the value proposition is tailored as accurately as possible to what is truly important to customers. As a research agency, we understand this need and are happy to help uncover the pains and gains of different customer groups.

A CVP is often visually represented in a customer value proposition canvas. This is a strategic model that helps to connect customer insights to specific value elements of the product or service. The canvas consists of two main components: the customer segment and the value proposition, each with specific elements.

How is a customer value proposition implemented?

A CVP can be conducted using both qualitative and quantitative research. The most common method is quantitative online research, using online questionnaires. We have access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B).

In addition, qualitative research can be used, such as in-depth interviews and focus groups. These methods provide insight into the underlying arguments and thoughts of a specific target group. The results are not based on hard figures or percentages, but on extensive explanations and responses. What are the motives, thoughts, and feelings of the participants?

How does Markteffect make a customer value proposition unique?

We make a customer value proposition unique by applying customized methodologies that identify the specific "pains" and "gains" of different customer groups. Specific customer segmentation allows value propositions to be tailored to the needs of specific groups.

Finally, you can also make a proposition test part of your research. This test can be used to identify the right "gain creators" and "pain relievers" by assessing how well your value proposition matches the needs and expectations of your target group.

By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. With more than 30 years of experience, we know the market inside out. This helps us understand what you want from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

What are the benefits of a customer value proposition?

To accurately identify which pains and gains are important to customers, the proposition can be adjusted to create a strong match between the product and customer needs. The results can be used to refine marketing messages and focus on what the customer really finds important. By understanding valuable gains and pain points, companies can improve products, expand their range, or even develop new products.