Insight into the need for and potential of a (new) training program?

When developing a new MBO, HBO, or university program, a macro-effectiveness application must be submitted to the Committee for the Effectiveness of Higher Education and NVAO. The assessment evaluates the labor market demand for the program and its position within the national educational landscape. Markteffect has been conducting macro-effectiveness studies for 10 years and is pleased to assist educational institutions with applications for new programs, relocations, or satellite branches.

“We consistently face a heavy workload and time constraints. When a macro-effectiveness assessment is added, while daily operations continue, you hope to find a partner who acts promptly, thoroughly understands your requirements based on extensive experience, and conducts research swiftly, expertly, and efficiently. This is precisely what Davy Zwegers and the Markteffect team accomplished with and for us.”
Nico van Tol, Director Faculty of Health Care, Leiden University of Applied Sciences

How is a macro-efficiency study conducted?

Based on ROA data, UWV data, industry reports, and information about top sectors, among other things, desk research is used to map out the labor market needs and forecasts up to 2024.

In addition, a macro-efficiency study examines the labor market and potential students. This involves conducting quantitative research into market needs among relevant stakeholders. How much demand is there? How many staff are needed? Quantitative research is also conducted among potential students to identify the needs of the intake market. What do they think of the program, does it appeal to them, and are they interested in it? Is the program feasible for the intake market, and would people want to follow it at educational institution X?

If you are looking to refine your professional profile and/or curriculum, qualitative research is a very valuable addition. In this way, the intake data can be substantiated in a qualitative manner.

We have access to an extensive youth and consumer panel, as well as a large panel of participants from the business community. The large size of the panels ensures that participants can only participate once a year. This keeps the research results relevant and accurate.

How does Markteffect make this research unique?

A macro-efficiency study is often conducted using qualitative and quantitative research. The qualitative part provides valuable input for the quantitative research. The quantitative part of the study provides a numerical picture of the actual supply and demand for the program. In this way, the actual demand can be substantiated in the application to the CDHO and NVAO.

We have experienced and senior researchers who have extensive expertise in conducting macro-efficiency studies. Because these colleagues have already conducted dozens of such studies and conducted hundreds of in-depth interviews on this subject, we know how to strike the right chord in both qualitative scripts and online questionnaires.

What are the benefits of a macro-efficiency study?

Central to all our macro-effectiveness studies is the collaboration with you, our client. We are convinced that a partnership between your educational institution, as an expert in education and its alignment with the labor market, and Markteffect, as a connecting and independent party, will lead to a successful program application. We operate independently and proactively, yet always with you by our side. We prioritize ensuring that you can make decisions based on the best and most relevant insights. Ultimately, we provide you with concrete reports featuring conclusions and recommendations from diverse target groups, enabling you to effectively demonstrate the program's potential.