Measure the effectiveness of your event with the impact monitor

The impact monitor combines quantitative data for statistical analysis with qualitative insights that go beyond the surface. These include changes in attitude and perception, visitor flows, and the development of your image. By bringing these elements together, the impact monitor provides a complete picture of your results and gives you the tools to make targeted improvements or further build on your success.

How is an impact monitor carried out?

The impact monitor is a type of research that is never conducted according to a fixed design. This is because every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary per concept and organization. An impact monitor will therefore always be tailor-made, and we will use our expertise to determine the right design and content together with you.

With the impact monitor, we combine qualitative and quantitative research to measure the success of your project, event, or campaign. Quantitative data provides a clear numerical overview of, for example, visitor numbers, repeat visits, and financial effects such as on-site and off-site spending. Qualitative data, on the other hand, offers valuable insight: it provides insight into attitude changes, visitor experiences, and the development of your image. By bringing these elements together, you get a complete and accurate picture of the actual impact of your efforts.

How does Markteffect make Markteffect impact monitor unique?

For us, it's not just about doing what you ask, but really understanding your research question before we get started. We listen carefully, analyze your question thoroughly, and only then do we advise, so that our work is always relevant. With over 30 years of experience, we know the market inside out, which helps us to understand your needs precisely. This enables us to provide you with advice that is tailored to your situation. Our proven approach focuses on collaboration with our clients. Feel free to contact us to discuss the possibilities, without obligation.

What are the benefits of an impact monitor?

An impact monitor clearly maps out the results of your project, event, or campaign. We can compare these results with those of a previous campaign or a similar project in another region. Thanks to our collaboration with external experts, we apply the input-output model within the research, which allows us to accurately calculate the economic impact of tourism and recreation in a specific region.

The impact monitor is often used by organizers to support grant applications. It is a versatile research tool that was developed in collaboration with various destination marketers. The monitor can be used consistently for festivals, areas, or multiple editions, providing insight into trends and developments. However, the monitor is also flexible enough to be used on a one-off or stand-alone basis, depending on your needs. We are happy to help you decide.