Insight into the perception and distinctiveness of a product (category) via the shelf research study

Gaining insight into the purchasing behavior of consumers standing in front of the shelf helps you determine the shelf strategy for your product. Do consumers choose products that are at eye level? Or do they choose the most eye-catching product or the product that looks most reliable? Consumers have a subconscious and conscious decision-making process for every product. Shelf research provides you with the right insights for your product and shelf strategy.

How is shelf research conducted?

A shelf study is conducted using a mix of methods that provide both qualitative and quantitative insights. In a shelf study, a product (category) is assessed in relation to current or potential competitors in a realistic setting. Respondents are asked one or more times to make a choice at a physically simulated store shelf at our office. This is followed by in-depth interviews or a group discussion, which zooms in on the motives, thoughts, and feelings surrounding the choice(s).

In addition, we test different shelf layouts to determine which is most effective. This approach is always tailored to your goals, target audience, and product category. We are happy to think along with you.

How does Markteffect make the shelf research unique?

The emphasis and the choice of research method (in-depth interviews or group discussions) depend on the objective of the research.

Of course, it is also possible to opt for a combination of quantitative and qualitative market research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices. We are happy to think along with you about the possibilities.

With us, you get research that is fully tailored to your needs. Our years of expertise in consumer behavior and shelf optimization ensure that we can offer in-depth analyses and advice.

What are the benefits of shelf research?

A shelf study provides insight into the purchasing behavior of consumers standing in front of the shelf. It helps you understand why consumers make certain choices, such as choosing products at eye level, eye-catching packaging, or items that look reliable. These insights are essential for determining an effective strategy that aligns with the conscious and unconscious decision-making process of the consumer. This allows you to make targeted improvements to the presentation of your products, optimize your shelf layout, and increase your sales results.

Shelf research gives you the right insights to make strategic decisions for better returns and competitive advantage. This allows you to lay a solid foundation for successful product presentation.