Want to gain insight into brand awareness among your (potential) target group through research?

When your target group thinks of your product category, do they also associate your brand with it? And how is your brand actually perceived? Because brand awareness alone does not mean that your products or services will be purchased. A brand awareness survey gives you clear insight into both the recognition and perception your target group has of your brand.

The brand awareness survey provided us with important insights into how we can proceed with the promotion and media policy for our licorice brand Italiano. The results enable us to fine-tune our marketing efforts even further and use our media resources even more efficiently. We found working with Markteffect pleasant and professional experience; they were quick to respond, provided professional guidance from start to finish, and did all this with a personal touch!"
Mandy Rosheuvel, Senior Brand Manager Copar

How is brand awareness research conducted?

The name of the study speaks for itself: it investigates the brand awareness of your company. We provide customized services to ensure that the target group and potential customers are surveyed in the most effective way possible. The most common methods for this are online research, telephone research, and target group panels. Depending on the organization and the product or service, we can advise you to conduct quantitative or qualitative research to gain the most accurate insights.

The brand awareness survey identifies different levels of brand awareness. It looks at top-of-mind awareness, spontaneous awareness, aided awareness, and substantive awareness.

Furthermore, the identity and desired image of your company are taken as a starting point. "Who are we and how do we want to be seen?" The desired image can consist of characteristics in which the organization wants to excel. An organization that wants to profile itself as innovative can use this to test the extent to which the target group recognizes this. In this way, you can find out to what extent the target group finds the desired image values appropriate.

How does Markteffect make brand awareness research unique? 

We offer the possibility to add extra depth to the research. In addition to the various levels of awareness, it is useful to know the source of this awareness. The source of awareness gives your organization insight into how this awareness came about. This can help you use your marketing and communication resources more effectively (which we can also show in the questionnaire). The consideration is also mapped out. This gives you insight into which part of the purchasing process can be improved.

Furthermore, the conversion rate is an important indicator of an organization's success. Using a standardized method, we map out what percentage of the target group is aware of and considering your products or services, and what percentage has a preference for your products or services. After all, your target group is not only exposed to your organization's communications, but also to those of your competitors. By gaining insight into the most important indicators, you can determine a strategy that will lead to a higher conversion rate. We are happy to help you with this!

By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. That is what really matters. With more than 30 years of experience, we know many markets inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

What are the benefits of brand awareness research?

By gaining insight into the different layers of your organization's brand awareness, you will get a good picture of the opportunities that still lie ahead for you to increase your organization's brand awareness. Nowadays, a good product is no longer enough due to fierce competition. Specifically, you will also gain insight into your competitive position in the market.

In addition, you will receive a comprehensive research report and during the feedback session, we will be happy to help you consider how best to capitalize on the opportunities. We believe it is important to ensure that you can make decisions based on the best and most relevant insights.