Expert in market research for the marketing, media, and PR industry

Independent market research can further strengthen your position as an agency with your end customer. For example, it can help if research has been done in advance into the customer journey or the specific wishes and needs of the target group, so that you can tailor the content of a campaign accordingly. Or if you gain insight into which channels, (social) media, hobbies, and interests are popular with the target group, so that you can purchase the right GRPs. Research can also help you demonstrate the effectiveness of an ATL campaign in terms of brand awareness, image, or consideration, among other things.

Market research for the marketing, media, and PR industry

We are well aware that, on the one hand, we are conducting this research for you as our client, but on the other hand, it is primarily your end customer who will benefit from the right insights. That is why it is essential that we take into account not only your wishes, but also those of the end customer. In designing the research, we therefore ensure that, on the one hand, the right insights are revealed to help the end customer and, on the other hand, that additional input is provided to help you do your job better. Sometimes it is nice to go a little deeper and read between the lines, so that you can take that extra step.

You can expect us to act as a true partner. This means that we contribute ideas to the research design as it has already been conceived, critically assess the content, and supplement and improve it where necessary. We do everything we can to ensure the right end result: an independent study that provides the right insights to serve your end customer even better.

Some of our marketing, media, and PR research

Campaign pre-test & impact measurement:

When you plan to invest a lot of time and energy in developing an attractive TV or radio commercial, it is nice to know for sure that it will strike the right chord with the target group. Or, if you have already invested a lot of energy in it, it is good to know whether the desired effect has been achieved. After all, a great campaign is nice, but if the target audience doesn't understand the message or remember the sender, the commercial misses its mark. More information about the campaign pre-test?

Campaign pre-test Campaign effectiveness measurement 

Target group & segmentation research:

Are you about to draw up a new marketing or communication plan for your client? Or would you like to know which target groups and segments are best served by the campaign you have developed, and through which channels, media, and outlets? We can help you by conducting target group and segmentation research. Using the insights from this research, you can tailor the campaign to the behavior and profiles of the target group.

Target group research

 Customer journey research:

What does the customer journey look like for products in the relevant product category? How do people orient themselves and what sources do they use to do so? What are the most important touchpoints in the orientation process and what are the (decisive) factors when making a choice? We ask these kinds of questions when conducting customer journey research, which allows us to accurately map out the path that a (potential) customer takes when orienting themselves on the products in your category. Want to know more about customer journey research?

Customer journey research

Content & PR research:

Do you aspire to make the news or create content to strengthen your position as a thought leader? Then it's helpful to be able to develop articles and content based on facts. Facts that come directly from your target audience or from "the Dutch people," but are based on representativeness and reliability.

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors?
Would you like more information about the positioning study?

Positioning research