Gain insight into your concept by means of a concept test

Prior to a concept test, we will work with you to determine the best design for the study. Questions that will be discussed include "which research questions need to be answered," "how the target group should be defined," and "when a study is considered successful in the eyes of the client."

How is a concept test conducted?

A concept test is a type of research that is always tailor-made. Every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary depending on the concept and organization.

The most commonly used method for concept testing is quantitative research among consumer panels. We have direct access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). Of course, we can also conduct concept testing based on your own customer base. We are happy to discuss the possibilities with you.

If the research is intended to provide insight into the "why" question, you may also choose to conduct qualitative research first.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices.

How does Markteffect make the concept test unique?

By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. That is what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach that focuses on collaboration with our clients.

We have direct access to an extensive consumer panel (B2C) and a large business panel (B2B). This enables us to accurately select your specific target group(s) and respond quickly.

What are the benefits of a concept test?

A concept test is used to identify the product values that play a decisive role in whether or not your product is purchased. During a concept test, various aspects of the product or service are evaluated, including functionality, pricing, brand perception, user-friendliness, and emotional appeal.

This process not only helps to validate your concept, but also to identify potential areas for improvement. Furthermore, a concept test also helps you minimize risks and better align your marketing and product strategy with the real needs of your target group.