Expert in market research in the industry and manufacturing sector

Because the subject matter in this sector is generally quite complex, it is important to work together to ensure a solid basis on which to conduct the research. This starts with a clear briefing, but also includes an understandable questionnaire and (if necessary) a good CRM file. In many cases, additional qualitative research is also conducted in this sector, for example in the form of (digital) group discussions. This makes it possible to delve deeper with stakeholders and really probe into specific topics.

With a focus on relevance, delivering valuable results, and building strong relationships, we are happy to work with you to develop your research question.

Market research for the industry and manufacturing sector

While consumer research on everyday topics such as shoes can be organized fairly easily, research on the customer journey of, for example, packaging machines is more complex. It is therefore important that the researchers conducting the research understand the challenges your organization faces. For example, what are the opportunities and threats in your market, and what are your own strengths and areas for improvement?

We believe that a thorough introduction between your organization and Markteffect a detailed discussion of the products being delivered are essential to conducting a proper investigation. After all, if we don't fully understand the subject matter, how can we have a meaningful conversation with your prospects, customers, or other stakeholders? Our specialists do their homework and prepare themselves as thoroughly as possible on the relevant subject matter. In consultation with you, we then do everything we can to understand your organization and market as well as possible. This may involve agency presentations or a tour of the production site.

The customers, clients, and stakeholders of large industrial organizations are often represented worldwide and therefore need to be approached in multiple languages, preferably in their native language. We can organize the research in such a way that all respondents can participate in the research in their own language. For quantitative research, this means that we program an online questionnaire in multiple languages. For qualitative research, this means that interviews are conducted in various languages.

Some of our research in industry and manufacturing

Customer satisfaction survey:

How satisfied are customers with your product or with working with your organization? To gain insight into the positive aspects and areas for improvement, it is wise to conduct a customer satisfaction survey at least once every two years. Having this survey conducted by an independent organization provides that extra depth, which gives you insight into the levers you need to pull to maintain or even increase the satisfaction and loyalty of your customers. Would you like more information about customer satisfaction surveys?

Customer satisfaction survey

Brand awareness & image research:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys allow you to find out how you are performing compared to your competitors and also give you insight into your competitive position. Would you like to know more about brand awareness or image surveys?

Brand awareness researchImage research

Research into (potential) employees:

Finding the right personnel can be quite a challenge, especially for specific (technical) target groups. After all, competition is fierce, younger employees (in particular) are more willing to switch to other employers, and there is a shortage of well-trained technical personnel. So how can you, as an employer, stand out from the competition? And how do you ensure that current employees remain committed, loyal, and satisfied? Because recruiting and searching for new employees is time-consuming and costly, it is all the more important to retain your current staff. Would you like more information about the employee satisfaction survey?

Employee satisfaction survey

Customer journey research:

What does the customer journey look like for products in your product category? How do you orient yourself and what sources do you use to do so? What are the most important touchpoints in the orientation process and what are the (decisive) factors in making a choice? And what are the most important drivers and barriers? We ask these kinds of questions when conducting customer journey research, which allows us to accurately map out the path you take when orienting yourself to the products in your category. Want to know more about customer journey research?

Customer journey research

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. After all, some software products are specifically intended for consumers, while others are developed specifically for SMEs, for example.
Would you like to know more about needs or target group research?

Needs assessment research Target group research