Let your packaging make a difference by conducting packaging research

How is packaging research conducted?

A packaging study is fully customized, tailored to your product category, target group, and research question. We usually start with quantitative research, testing different packaging variants on aspects such as visibility, attractiveness, recognizability, and purchase intent. We do this using A/B testing or a heat map, among other methods.

Depending on your needs, we combine this with qualitative research, such as interviews or online communities, to understand the underlying motivations and interpretations of consumers. We are happy to think along with you about the possibilities.

How does Markteffect differentiate its packaging research?

By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. That is what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

We have direct access to an extensive consumer panel (B2C). This enables us to accurately select your specific target group(s) and respond quickly.

Furthermore, we can assist you with the interpretation and implementation of the research results through the Markteffect Next Step Session. This is a strategic and interactive workshop where we collaboratively explore how to make this research actionable. Experience shows that these sessions, organized with the internal project team, generate many new ideas and inspiration.

What are the benefits of packaging research?

Packaging research provides valuable insights that help you make informed choices—based on facts, not feelings. You can find out whether your packaging stands out enough from the competition, whether the design clearly communicates your brand story, and which elements cause confusion. You also get a good idea of the (sales) potential of a new or modified design. In short: packaging research provides direction and confidence when (re)introducing your packaging.