Valuable media attention through PR research

Effectively generating media attention is a powerful tool that allows you to reach a large target audience, even with a modest budget. In addition to generating publicity, it can also improve the brand awareness or image of your organization or brand.

"We have been working very pleasantly with Markteffect for many years to conduct PR research for our clients, both B2B and consumer. The expertise and market knowledge of the Markteffect team leads to a great interaction with our PR experts. This allows us to jointly arrive at distinctive, newsworthy research findings and media headlines that generate a lot of visibility for our clients. Markteffect thinks along with us in all areas, proactively and with a great love for the profession." - Sander van Buuren, MD Strategy Benelux Team Lewis

How is PR research conducted?

We conduct PR research in a careful and structured manner to guarantee optimal results. The most commonly used method is online research using online questionnaires, which is a fast and effective way to collect data. The target group is of great importance here; for example, the ANP requires a net sample of 1,000 Dutch people for the consumer panel.

During the introductory meeting, it is essential to identify attractive PR headlines and relevant PR hooks or hypotheses. This forms the basis for the research. Once the first version of the questionnaire has been drawn up, a kick-off meeting will be scheduled with you, which you may also invite a PR agency to attend. During this session, the questionnaire will be further refined and we will ensure that all relevant information is collected.

Once the questionnaire has been approved, the survey can begin. Thanks to our panel network, we can respond quickly and flexibly. After the survey has been completed, we provide a tabulated report at the overall level, including some in-depth segmentations.

In addition to this table report, we also provide a PR summary in the form of a one-pager with the most important highlights of the research. With this summary, you or a PR agency can get started writing press releases and creating attractive headlines. As an extra service, we also read through the press release to provide valuable feedback.

How does Markteffect make PR research unique?

We have access to a consumer panel network spread across the Netherlands. This allows us to respond quickly and flexibly to current events. In addition to regular consumers, we also have the expertise to survey more difficult target groups, such as B2B.

Furthermore, our consultants speak the language of PR professionals, understand their world, and know exactly how to best help them. With our advice and short turnaround times, we ensure an effective and results-oriented approach.

What are the benefits of PR research?

Generating media attention through the results of PR research is of great value to any organization, as it provides direct access to the public. The insights gained from PR research offer an opportunity to create news value.

In addition, it is a very cost-effective way to get a message out there: a single press release can achieve a reach many times greater than that of a traditional advertisement. Furthermore, a PR study creates the basis for multiple PR hooks at different times. This not only increases the initial attention, but also maintains the relevance of the message. This makes it possible to use this message effectively at various times. Strategically generating media attention is therefore a powerful method of increasing the impact of communication efforts.