Complete insight into your target group through target group research

We can help you with these questions. The target group is thoroughly analyzed and the underlying characteristics are mapped out in detail. By getting to know your target group well, you can make your marketing efforts more focused and relevant, which will lead to more effective campaigns and lower media spending. We believe in building strong relationships with our customers so that we can work together to achieve the best results.

Here we map out the target group segments. View an example of target group segmentation here.

“Thanks to the excellent and flexible collaboration with Markteffect, we gathered valuable insights into our target group and associated segments. What's more, the baseline measurement was a truly important study for the further growth of our company.”
Rens Drost, Marketing and E-commerce Manager, Only for Men

How is target group research conducted?

Target group research focuses primarily on the target group rather than a product or service. This research makes it possible to gain a thorough understanding of the target group. It allows you to accurately determine where the target group is located, identify demographic characteristics, and determine how best to reach this target group.

Target group research is conducted in various ways. For example, quantitative (online) research can provide insight into whether different segments can be distinguished. Often, there is more than one interesting target group for a specific product or service, but there are also several segments that can be distinguished within each target group. Quantitative research can be used to identify these target groups and also provide detailed insight into the behavior and aspects that play an important role for each target group.

Another way to conduct target group research is through qualitative research, for example in the form of in-depth interviews or an online community. Sometimes this complements the quantitative research mentioned above, as it allows for more in-depth analysis and dialogue with the target group. On the other hand, it can also serve as preparation for quantitative research, as it reveals wishes, needs, drivers, and barriers. The results can be used to create personas, among other things.

We have access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). The large size of the panels ensures that participants take part in the same survey no more than once a year. This keeps your research results relevant and accurate. Of course, we can also conduct target group research based on your own customer base. We are happy to discuss the possibilities with you.

How does Markteffect make target group research unique?

Our research specialists are happy to contribute ideas about what each target group finds most interesting, how best to reach them, and which communication strategies may be relevant for each target group. We therefore think critically from the outset, so that we can meet your primary information needs. In doing so, we always look at the lessons we have learned from similar target group studies.

In addition, we can help you interpret and implement the research results through the Markteffect Step Session. This is a strategic and interactive workshop in which we work together to explore how this research can be turned into actionable insights. Experience has shown that these sessions, which are organized with our internal project team, generate many new ideas and inspiration.

What are the benefits of target group research?

At Markteffect, we don't just offer a report consisting of hard figures; we ensure that the report is a guide to help your organization reach the next level. You receive clear advice and recommendations, so you know exactly where there is room for improvement. We believe it is important to ensure that you can make decisions based on the best and most relevant insights.

Of course, we can also carry out continuous measurements for you, so that you can determine exactly whether your efforts are having an effect. And when you look back at the results later, it's nice to be able to see the most important results in a single visual. That's why we've developed our own infographic, which can be filled in based on your research.  

Below is an example of such an infographic:

_{Image 1. Example infographic of target group personas. View the infographic online here.}