Bachelor's degree in loyalty
Understanding the motives and reasons of vocational, higher professional, and university students who, after obtaining their diploma, wish to continue their education with a master's degree or other program.
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Byron Sharp method
Much has been written and discussed about Australian professor of marketing Byron Sharp and the importance of acquiring new customers. Loyalty ...
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Candidate journey
The candidate journey is the process that an applicant goes through from the very first point of contact with an organization until...
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Conversion rate
The conversion rate is a percentage that can be calculated when the result reflects the score of the entire target group, but it is also desirable to compare this result with...
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Customer Effort Score
The Customer Effort Score (CES) is a research method that measures how much effort customers experience during specific interactions with your organization. Unlike...
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Customer experience
Customer experience (CX) is the experience and perception of customers regarding their interaction with a company or brand. A customer experience survey provides insight into...
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Customer journey
What does the (current) customer journey look like?
In a customer journey study, we map out the journey that a prospect or consumer takes to become a customer or...
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Customer satisfaction
Customer satisfaction (CSAT) is a commonly used KPI that organizations use to assess customer experience and satisfaction with their product or service. This is done by...
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Customer Value Proposition
A Customer Value Proposition (CVP) is the unique value proposition that an organization promises to its customers. It shows how a product or service responds to specific...
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Dynamic dashboard
A dynamic dashboard is an interactive tool that brings together different data sources in a single, clear overview of your most important KPIs. By ...
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Employer Branding
Curious about how your brand is perceived as an employer? Is the brand and name known within your target group, and is this awareness positive or perhaps negative?
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Employee Net Promoter Score
The eNPS (employee Net Promoter Score) is a metric used to measure employee engagement and loyalty. The score indicates the extent to which employees recommend their organization...
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Employee Value Proposition
The Employee Value Proposition (EVP) is the promise an organization makes to (future) employees. It is the promise an organization makes to (potential)...
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Evoked set
The evoked set is a term from market research and consumer psychology whereby a set of brands is devised that are taken into consideration in e...
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Folioanalysis
Qualitative research provides a wealth of information from different respondents, backgrounds, perspectives, and experiences. To analyze all these perceived and observed...
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GAP analysis
Would you like insight into the current identity, desired identity, and image of your organization and your services? A GAP analysis is a method for comparing...
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Imagematrix
As an organization, you have established a number of core values, or you want to project a certain image. The extent to which you are able to convey this to your target group can provide insight...
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Loyaltymodel
Based on overall satisfaction and willingness to recommend (Net Promoter Score), a loyalty model distinguishes between groups such as absolute fans and we...
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Marketing mix modeling
Marketing mix modeling is an advanced research method that allows you to analyze how effective your marketing expenditures are. This method is often used by g...
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ESS
ESS stands for Employee Satisfaction Survey and involves conducting an internal survey to identify areas for improvement and insights that help with ...
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Brand awareness
A common starting point in research is brand awareness. In other words, which providers within your industry are known to your target group, even if only by name. The results show...
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Net Promoter Score (NPS)
The Net Promoter Score (NPS) is a simple but powerful method for measuring customer loyalty with a single question. Which customers recommend your organization ...
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Consideration intention
After achieving good brand awareness, the next step is to convert this brand awareness into consideration intent. Consideration intent indicates the extent to which...
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Prioritymatrix
Once overall satisfaction and satisfaction with various important aspects within your organization have been measured, regression analysis can be used to...
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Regression analysis
Achieving a positive change in customer satisfaction is quite a challenge. That is why it is essential to know what priorities to set, in other words...
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Mirror examination
To optimize customer focus and to reinforce the results of a survey internally, you can have a mirror survey conducted alongside...
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Employee satisfaction surveys
An employee satisfaction survey is a method of measuring how satisfied your employees are with their work, their colleagues, management, and the organization as a whole.
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