Employer branding

What is employer branding?

An employer brand is the awareness and reputation of your organization as an employer and is made transparent through employer branding research. In today's competitive labor market, growing organizations are experiencing how challenging it is to attract new talent and retain valuable employees. With an effective employer branding process, your organization can build a strong and attractive employer brand that inspires current employees and appeals to potential employees.

An employer branding strategy encompasses all activities through which organizations actively work to improve and strengthen their employer image. Employer branding research is used to assess key KPIs, such as brand awareness, positive and negative associations, reputation, and other relevant aspects.

Employer branding in practice

As a market research agency, we see in practice that more and more organizations are actively working to strengthen their employer brand. They do this by creating a better work culture for their employees and by being strategically visible on the right channels. Organizations that score highly in employer brand surveys not only attract talent more easily, but also know how to retain it better.

Would you like to speak with a research specialist, without obligation?

Recently, we have conducted numerous employer branding studies for a diverse group of clients. Curious about what we can do for your brand? Feel free to contact Client Consultant Joris, who will be happy to discuss the possibilities with you.