Expert in market research for the financial sector

Markteffect an expert in conducting relevant research in the financial sector. We map out brand awareness and image, as well as the position relative to competitors and the level of trust in the organization. With a focus on strong relationships and delivering concrete results, our specialists are happy to help you find the right solution for your research question.

Market research for the financial sector

In the financial sector, we conduct market research for both the consumer market (B2C) and the business market (B2B). While one organization may have defined consumers as its most important target group, another may have defined SMEs as its most important target group. With our research panels, both target groups can be researched quickly and in a targeted manner.

When conducting research in a market where trust is paramount, it is essential that our research is of the highest quality. This provides confidence for both you as the client and for the respondents. We believe it is important that research in this sector is conducted by experienced researchers who know what is going on and what is important in the financial sector. This allows the insights and learnings from one study to be carried over to other studies, in order to guarantee the highest possible quality.

It is common for agencies to want to conduct research on a regular basis, sometimes automatically. After all, a good reputation is hard to build and easy to lose. By actively keeping your finger on the pulse and monitoring frequently (e.g., weekly, monthly, or quarterly), you can respond actively and quickly to unexpected developments in the market. By reporting results in such cases in an interactive online dashboard, you can access the data 24/7 and make all possible cross-references yourself.

Some of our investigations in the financial sector

Brand awareness and image survey:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market.

These studies enable you to determine how you are performing in relation to your competitors and also provide insight into your competitive position. Would you like to learn more about brand awareness or image studies?

Brand awareness researchImage research

NPS and Satisfaction Survey:

How satisfied are customers with your product or their collaboration with your organization? Would they recommend your product or service to others, and why or why not? It is wise to have an independent NPS or customer satisfaction survey conducted on a regular basis. This provides insight into both the positive points and areas for improvement within your organization. Our surveys help you take the next step in building reliable, loyal, and satisfied customers. Want to know more about the satisfaction survey?

Customer satisfaction survey

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research

Campaign effectiveness measurement:

To gain insight into the effects of an (above the line) marketing campaign, you can have a Campaign effectiveness measurement . Using our measurement methods, we provide insight into the reach and effectiveness of your campaign and also advise you on the use of media in future campaigns. A nice TV or radio commercial is of course great, but not if it is not served in the right way and does not reach the right target groups. Would you like more information about campaign effectiveness measurements?

Campaign effectiveness measurement

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Needs assessment research Target group research