Expert in market research for the financial sector

Markteffect is an expert in conducting relevant research within the financial sector. Among other aspects, we map brand awareness and image, as well as competitive positioning and stakeholder trust in the organization. With a focus on fostering strong relationships and delivering tangible results, our specialists are keen to collaborate on finding the optimal solution for your research inquiry.

Market research for the financial sector

In the financial sector, we conduct market research for both the consumer market (B2C) and the business market (B2B). While one organization may have defined consumers as its most important target group, another may have defined SMEs as its most important target group. With our research panels, both target groups can be researched quickly and in a targeted manner.

When conducting research in a market where trust is paramount, it is essential that our research is of the highest quality. This provides confidence for both you as the client and for the respondents. We believe it is important that research in this sector is conducted by experienced researchers who know what is going on and what is important in the financial sector. This allows the insights and learnings from one study to be carried over to other studies, in order to guarantee the highest possible quality.

It is common for agencies to want to conduct research on a regular basis, sometimes automatically. After all, a good reputation is hard to build and easy to lose. By actively keeping your finger on the pulse and monitoring frequently (e.g., weekly, monthly, or quarterly), you can respond actively and quickly to unexpected developments in the market. By reporting results in such cases in an interactive online dashboard, you can access the data 24/7 and make all possible cross-references yourself.

Some of our investigations in the financial sector

Brand awareness and image survey:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market.

These studies enable you to determine how you are performing in relation to your competitors and also provide insight into your competitive position. Would you like to learn more about brand awareness or image studies?

Brand awareness researchImage research

NPS and Satisfaction Survey:

How satisfied are customers with your product or their experience with your organization? Would they recommend your product or service to others, and why or why not? It’s a good idea to have an Customer satisfaction study NPS or Customer satisfaction study conducted on a regular basis. This provides insight into both the strengths and areas for improvement within your organization. Our surveys help you take the next step toward building a base of reliable, loyal, and satisfied customers. Want to learn more about the satisfaction survey?

Customer satisfaction study

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research

Campaign effectiveness measurement:

To gain insight into the impact of an (above-the-line) marketing campaign, you can Campaign effectiveness measurement a Campaign effectiveness measurement . Using our measurement methods, we provide clarity on your campaign’s reach and effectiveness and also advise you on media placement for future campaigns. A great TV or radio spot is certainly appealing, but not if it isn’t delivered effectively and doesn’t reach the right target audiences. Want to learn more about Campaign effectiveness studies?

Campaign effectiveness measurement

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Consumer needs exploration Target group research