Fieldworkteam

Conducting research on location

We conduct on-site research for various clients. For example, our field workers stand outside stores to conduct surveys and gather valuable insights about the shopping experience, but they can also be found at festivals to determine the impact of campaigns on visitors. They are also regularly found in busy places such as the center of Amsterdam for Geldmaat, at Eindhoven Airport, or during major events such as Dutch Design Week.

In-house call center

We also have our own in-house call center, where all telephone surveys are conducted. This is because there are surveys where the target group is easier and quicker to reach by telephone. For example, the older generation may have less affinity with computers and the internet, and your business relations may appreciate it when you take the time to hear their opinions rather than asking them to fill out a questionnaire online.

International fieldwork team

We have gained a great deal of experience in international telephone fieldwork assignments in recent years. In addition to online research with international panels, telephone data collection is often used in global projects. To guarantee quality and speed, we have a team of international native speakers at our disposal. These employees are deployed when an international project is underway.

“I liked working at Markteffect because I was able to combine all the languages I can speak and work with driven, international people. I also liked the flexible working hours and the fact that I was able to learn a lot about working in an office setting, as well as get to know different perspectives from different markets.” - Aleksandra Stepien

“Markeffect is not just a company to me, but a learning environment. My job provides me with a wealth of information that ties in with my studies. The flexible working hours allow you to combine everything well and leave you with plenty of free time. You get to work on the most exciting projects with a fantastic team. Come and join us now!” -Nikki van de Sande

Field Force training

All members of the fieldwork team have completed Field Force training. This training stimulates our employees' knowledge of market research and improves their telephone and face-to-face interview skills. By completing various modules, they are trained in a range of questioning techniques and research methods. This training not only stimulates professional growth, but also improves the quality of the research results.

Quick switching

Because our employees have undergone specific training, they know how to approach respondents in the right way. With our own fieldwork team, we can respond quickly and monitor the quality of the fieldwork ourselves. In addition, we are not dependent on third parties. This means that project planning remains under our own control.

By thinking sharply and critically at the start of a study, we can guarantee that we deliver a report with relevant insights. This way, we create relevance for our clients, but also for our clients' customers. Our teams are intrinsically motivated to help clients move forward. This is only possible if everyone understands what the data is telling us. The results of market research must be able to trigger change. This is only possible if we give substance to all available data and translate it into insights.