Expert in market research in the IT, software, and telecom industry

We are experts in the field of research in the IT, software, and telecom industries and conduct various studies in these sectors. With a focus on relevance, delivering valuable results, and building lasting relationships, we conduct research among both B2B and B2C target groups. We would be happy to discuss the right solution for your research question with you.

Market research for the IT, software, and telecom industry

The products and services discussed in surveys for these industries are not always easy for everyone to understand. After all, the solution offered by a particular piece of software is often very clear, but explaining exactly what the product does or what makes it unique can sometimes be perceived as abstract. That is why it is important to select the right target group at the outset of the research process. Experience shows that someone who is not in the market for the solution in question often cannot form a clear picture of the solution and therefore cannot provide relevant answers. We use our own B2B and B2C panels to recruit the right respondents.

In addition, it is important that the survey also provides an accurate and clear representation of the product. All respondents participating in the survey must be able to start with the same clear and understandable information. Only then can we be sure that the survey results are valid and reliable. Our research specialists have the right experience and knowledge to ensure that this happens.

Some of our IT, software, and telecom research

Brand awareness and image survey:

To gain insight into the awareness of your brand or product and how your target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys allow you to find out how your brand performs compared to the competition and also give you insight into your competitive position. Would you like to know more about brand awareness or image surveys?

Brand awareness researchImage research

Campaign effectiveness measurement:

To gain insight into the effects of an (above the line) marketing campaign, you can have a Campaign effectiveness measurement . Using our measurement methods, we provide insight into the reach and effectiveness of your campaign and also advise you on the use of media in future campaigns. A nice TV or radio commercial is of course great, but not if it is not served in the right way and does not reach the right target groups. Would you like more information about campaign effectiveness measurements?

Campaign effectiveness measurement

Needs and target group research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Needs assessment research Target group research

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research

Customer satisfaction survey:

How satisfied are customers with your product or their collaboration with your organization? Would they recommend your product or service to others, and why or why not? It is wise to have an NPS or customer satisfaction survey conducted independently on a regular basis. This provides insight into both the positive points and areas for improvement within your organization. Our surveys help you take the next step in building reliable, loyal, and satisfied customers. Want to know more about the satisfaction survey?

Customer satisfaction survey