Leisure impact monitor

The impact monitor uses qualitative and quantitative indicators to map out the results of your project, event, or campaign. The quantitative indicators provide a numerical analysis that looks at visitor numbers, repeat visits, and on-site and off-site spending. The qualitative indicators provide more in-depth results and include attitude changes, visitor flow, and image change.

What are the benefits of an impact monitor?

An impact monitor is used to display the results of your project, event, or campaign. Markteffect can weigh the results of the study against a comparable campaign from the past or from another region. Thanks to our collaboration with external experts, we are able to apply the input-output model within the study. This allows us to calculate the economic impact of tourism and recreation in a specific region. The impact monitor is often used by organizers to support a subsidy application.

Our impact monitor is a research tool developed in collaboration with various destination marketers. It can be used on the same basis at various festivals, areas, or editions. That is where the name "monitor" comes from. However, it can also be used on a one-off or stand-alone basis.

Your insights after an impact monitor

An impact monitor will provide insight into:

• What is the economic added value of your event or campaign?
• What is the social added value of your event or campaign?
• What is the tourism impact of your event or campaign?
• Whether your visitors are encouraged to return, change their image, or spend money;
• Whether the goal or goals you had in mind have actually been achieved.