Leisure impact monitor

The impact monitor uses qualitative and quantitative indicators to map out the results of your project, event, or campaign. The quantitative indicators provide a numerical analysis that looks at visitor numbers, repeat visits, and on-site and off-site spending. The qualitative indicators provide more in-depth results and include attitude changes, visitor flow, and image change.

What are the benefits of an impact monitor?

An impact monitor provides a clear representation of the outcomes of your project, event, or campaign. Markteffect can benchmark these research results against comparable past campaigns or those from different regions. Our collaboration with external experts enables us to apply the input-output model within the research framework. This allows us to quantify the economic impact of tourism and recreation within a specific region. Organizers frequently leverage the impact monitor to support subsidy applications.

Our impact monitor is a research tool developed in collaboration with various destination marketers. It can be used on the same basis at various festivals, areas, or editions. That is where the name "monitor" comes from. However, it can also be used on a one-off or stand-alone basis.

Your insights after an impact monitor

An impact monitor will provide insight into:

• What is the economic added value of your event or campaign?
• What is the social added value of your event or campaign?
• What is the tourism impact of your event or campaign?
• Whether your visitors are encouraged to return, change their image, or spend money;
• Whether the goal or goals you had in mind have actually been achieved.