Retail research: Insight into consumer behavior and market trends

We help organizations gain insight into and understand consumer behavior and are experts in conducting retail research. Our focus is on achieving tangible results and building a lasting relationship with you, the customer, in order to ultimately arrive at relevant insights.
What does the customer journey look like for consumers who are looking for a place to buy your product? Are you a retailer and curious why consumers choose your competitor over you? Or are you curious about your positioning (brand awareness, image, and competitive position) or who your most interesting target groups and segments actually are?

We are happy to help you get started and discuss the right solution for your research question.

Market research for the retail industry

When conducting research in the retail industry, it is essential that everyone speaks the same language and that researchers are familiar with the latest developments. That is why we have a dedicated team of research experts who conduct research in this industry. The knowledge they gain in one study is carried over to other studies. It is also important that there is a good exchange of information between the market and the market research agency. It is therefore common for consultations and studies for white papers to be carried out in the market to gauge whether the questionnaire or interview script strikes the right chord. In this way, we can ensure that the quality at the front end results in the desired quality at the back end.

Both qualitative and quantitative research is conducted in retail. In this case, qualitative research aims to identify consumer drivers and barriers through, for example, shopping behavior analyses, shelf analyses, and qualitative shopper insights. Why do they make certain choices and what do they really find important? This can also involve mystery shopping, where our researchers visit stores and carry out assignments to determine whether the quality and service are up to standard. Quantitative research, on the other hand, seeks confirmation and aims to make representative statements about the entire population.

Some of our retail research

Customer journey research:

What does the customer journey look like for products in your product category? How do customers orient themselves and what sources do they use to do so? What are the most important touchpoints in the orientation process and what are the (decisive) factors when making a choice? And what are the most important drivers and barriers? We ask these kinds of questions when conducting customer journey research, which allows us to accurately map out the path that a (potential) customer takes when orienting themselves on the products in your category. Want to know more about customer journey research?

Customer journey research

Brand awareness & image research:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys allow you to find out how you are performing compared to your competitors and also give you insight into your competitive position. Would you like to know more about brand awareness or image surveys?

Brand awareness researchImage research

Campaign effectiveness measurement:

To gain insight into the impact of an (above-the-line) marketing campaign, you can Campaign effectiveness measurement a Campaign effectiveness measurement . Using our measurement methods, we provide clarity on your campaign’s reach and effectiveness and also advise you on media placement for future campaigns. A great TV or radio spot is certainly appealing, but not if it isn’t delivered effectively and doesn’t reach the right target audiences. Want to learn more about Campaign effectiveness studies?

Campaign effectiveness measurement

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Consumer needs exploration Target group research

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research