Needs assessment - Is there interest in your product or service?

With our focus on providing relevant insights, measurable results, and building strong relationships, we offer you valuable answers to these questions. We provide these insights and more by conducting a consumer needs exploration.

Strategic insights and immediate visibility of requirements  

Needs assessment research explores whether your product or service meets the needs and wishes of the target group. The research may reveal that the target group would find the product much more interesting if it were modified in a few specific areas.

The report on this study provides a solid basis for discussions with investors, manufacturers, and retailers, among others. We are happy to provide you with these insights so that you can develop an optimal go-to-market strategy.

“The results of the needs assessment research led to spectacular growth in Mexicano sales. The new introductions of Mexicano variants for specific times/locations/occasions and serving tips that emerged as needs from the research have contributed enormously to this.”
Mickael Timmermans, Channel Marketer, GoodLife Foods NL

How to execute a needs assessment research?

needs assessment research is a type of research that is never conducted according to a fixed design. This is because every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary depending on the concept and organization. needs assessment research therefore always be tailor-made, and we will use our expertise to determine the right design and content together with you.

The most commonly used method for market research into needs is online research among consumer panels. Your exact target group can be selected in these panels. If the research is intended to provide insight into the "why" question, you can also choose to conduct qualitative research first. For B2B research into products or services, additional telephone research can be used if the target group is difficult to reach through panels. 

We have direct access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). The large size of our own panels ensures that participants take part in the same survey no more than once a year. Of course, we can also execute a needs assessment study based on your own customer base.
We would be happy to discuss the possibilities with you.

How does Markteffect make needs assessment research unique?

With the help of a needs assessment research we provide insight into the chances of success for your product or service. This research can provide insights in many different areas. By working with you to examine a number of specific topics and critically considering the insights that this research can provide, we make the report extremely valuable.

In addition, we can help you interpret and implement the research results through the Markteffect Step Session. This is a strategic and interactive workshop in which we work together to look at ways to make this research actionable. Experience has shown that these sessions, which are organized with the internal project team, generate many new ideas and inspiration.

What are the needs assessment research?

needs assessment research you gain insights, provide certainty, and convince (co-)financiers of the possibilities and potential of your new product or service. The research also provides concrete insight into the best possible positioning and go-to-market strategy.