Gain insight into your target group's experience through experience research

Through perception research, our specialists are happy to help you gain insight into this perception by analyzing the intrinsic and extrinsic perception factors of your target group and translating them into concrete insights. Opinions, associations, and emotions are the most important ingredients that we have been using in our perception research for more than ten years.

How is experience research conducted?

An experience survey can be conducted in various ways, depending on the research question and objectives. For example, the experience can be investigated through on-site research, in which participants are approached immediately after the experience via a quantitative questionnaire on an iPad. This provides direct and structured insights into the experience of the target group.

In addition to physical fieldwork, it is also possible to conduct a quantitative online survey, in which the questionnaire is sent out later. Furthermore, an experience survey can be supplemented with qualitative methods, such as in-depth interviews or focus groups, to gain a deeper insight into the personal feelings, associations, and perceptions of the target group. Combining these methods provides a complete and balanced picture of the experience and needs of your target group. We are happy to work with you to determine the right research method.

How does Markteffect make the experience survey unique?

We believe it is important to ensure that you can make the right decisions based on the best and most relevant insights. That is why a perception survey goes beyond just an advisory report, enabling you to attract more ambassadors from your target group and/or new visitors.

By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. Because that is what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

What are the benefits of an experience research?

An experience survey provides valuable insights that help you gain a deep understanding of the experiences, feelings, and expectations of your target group. This is not just about facts, but above all about the emotional and perceptual aspects of the interaction between your target group and your organization, product, service, or space.

With our expertise and experience, we know better than anyone how to respond optimally to these insights. It's all about translating insights into opportunities and strengthening the emotional connection with your target group.