Expert in market research for business-to-business (B2B)

We have extensive experience in conducting research in the B2B sector. Thanks to our access to a B2B panel network, we have the tools to reach even complex and hard-to-reach target groups for participation in research. If the target group is so complex that it is not possible to select a large quantitative sample, we will be happy to work with you to find ways to survey this target group through qualitative research.

With a strong focus on relevant insights, achieving measurable results, and building long-term relationships, we conduct B2B research among the (co-)decision-makers for your product category within the organizations that fall within your target group. So, if you supply a software product, we will survey (co-)decision-makers in the field of IT product procurement.

Market research for the B2B sector

Conducting market research for business service providers requires additional knowledge and empathy, because customer relationships are often highly sensitive and the subject matter is specific. Thanks to the in-house facilities at our disposal, including our own (trained) fieldwork team and an in-house call center, we can offer you the support you need to conduct any research project.

On the one hand, we play a role in creating the right questionnaire and design, but we are also happy to help with the interpretation and translation of research results. In addition, we look at the specific industry: what similar studies have been conducted in the past and what can we learn from them? Are there benchmarks and, if so, are they applicable? In this way, our experts strive to make each study a little better than the last.

Some of our B2B research

Brand awareness & image surveys:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys allow you to find out how you are performing compared to your competitors and also give you insight into your competitive position. Would you like to know more about brand awareness or image surveys?

Brand awareness researchImage research

Campaign research:

To gain insight into the impact of an (above-the-line) marketing campaign, you can Campaign effectiveness measurement a Campaign effectiveness measurement . Using our measurement methods, we provide clarity on your campaign’s reach and effectiveness and also advise you on media placement for future campaigns. A great TV or radio spot is certainly appealing, but not if it isn’t delivered effectively and doesn’t reach the right target audiences. Want to learn more about Campaign effectiveness studies?

Campaign effectiveness measurement

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Consumer needs exploration Target group research

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research

NPS and Satisfaction Survey:

How satisfied are customers with your product or their experience with your organization? Would they recommend your product or service to others, and why or why not? It’s a good idea to have an Customer satisfaction study NPS or Customer satisfaction study conducted on a regular basis. This provides insight into both the strengths and areas for improvement within your organization. Our surveys help you take the next step toward building a base of reliable, loyal, and satisfied customers. Want to learn more about the satisfaction survey?

Customer satisfaction study