Frequently asked questions

needs assessment research a type of research that is never conducted according to a fixed design. Every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary per concept and organization. needs assessment research therefore always be tailor-made, and we will use our expertise to determine the right design and content together with you.

The most commonly used method for market research into demand is online research among consumer panels. Your exact target group can be selected in these panels. Telephone surveys are often used for B2B research into products or services.

A brand tracker continuously monitors a brand's performance in the market in relation to predefined aspects. The most common method for this is online research. The research results can then be displayed directly in an online dashboard. In consultation, it is determined which elements will be measured continuously, which competitors (if any) will be included in the research, and how large the sample size should be.

A customer journey study can be conducted in various ways. The exact approach and method will therefore be determined by your specific issue. Various methods can be used within qualitative and quantitative research. Qualitative research is used to gain insights into the how and why questions surrounding the customer journey. If the aim of the research is to be able to make representative statements about the entire target group, then quantitative research is a better choice.

Target group research is conducted in various ways. For example, quantitative (online) research can provide insight into whether different segments can be distinguished. Often, there is more than one interesting target group for a specific product or service, but there are also several segments that can be distinguished within each target group. Quantitative research can be used to identify these target groups and also provide detailed insight into the behavior and aspects that play an important role for each target group.

Another way to conduct target group research is through qualitative research, for example in the form of in-depth interviews or an online community. Sometimes this complements the quantitative research mentioned above, as it allows for more in-depth analysis and dialogue with the target group. On the other hand, it can also serve as preparation for quantitative research, as it reveals wishes, needs, drivers, and barriers. The results can be used to create personas, among other things.

Every feasibility study is tailor-made and can be divided into different phases: pre-concept test, concept test, market potential test, product test, and assessment of financial feasibility. Depending on what you are looking for, support can be provided to gain insight. 

The way in which the research is conducted depends on your target group. We provide customized services to ensure that the target group is surveyed in the most effective way possible. The most common methods for this are online surveys, telephone surveys, and target group panels.

To conduct targeted image research, your company's identity and desired image are taken as starting points. Who are we and how do we want to be seen? The desired image can consist of characteristics in which the organization wants to excel, also known as image values. An organization that wants to profile itself as innovative can use this to test the extent to which the target group recognizes this. In this way, you can find out to what extent the target group finds the desired image values appropriate.

The name of the study speaks for itself: it investigates the awareness of your company. Our research method depends heavily on your target group and your specific questions. When it comes to consumer research, online research is often chosen, or we use our own research panel. When it comes to B2B research, telephone research or our own target group panel is often chosen.

A positioning study is a more detailed version of brand awareness and image research.

Part of the positioning research will cover the same topics (brand awareness, image, and consideration), but it will also take a closer look at the competition. The research will never be conducted according to a 100% fixed design. This is because every organization, every market, and every target group is different. Your positioning research with us is completely customized and tailored to your organization, your current positioning, and your target group. Of course, we will draw on the lessons and knowledge we have gained from other studies, but a unique study will be conducted. We are happy to work with you to explore the possibilities and the right methodology for your positioning issue.

In most cases, quantitative research is used, by means of an online questionnaire. However, there are also cases where organizations do not know exactly who their most important competitors are in the eyes of the target group, or where they do not know what the most common and important associations, wishes, and needs are. In that case, they may choose to start with exploratory qualitative research, for example in the form of in-depth interviews or an online community.

A number of factors are important for conducting a good taste test: the target group, the test location, and a well-prepared questionnaire.

A good taste test starts with the right target group. It is important to clearly identify who the target group is. One person may experience the product completely differently from another. Good screening and preparation are therefore very important. The second point is the test location. People may experience a product differently when they are approached on the street compared to an environment where they have the time to experience a product in peace. Think, for example, of tasting, testing, and experiencing wine. Next, it is important to draw up a good questionnaire to address the right topics.

A usability study is conducted based on three methods, namely web usability, mouse tracking, and eye tracking. In addition, an Online Community is also regularly used if the situation or research question requires it. For each study, we examine which methods are most suitable for your research question and which may be necessary for a good study.

A usage and attitude survey, also known as a knowledge, attitude, and behavior survey, is a survey that examines the general assessment and use of a specific product or product category. It focuses primarily on the product, its use, and shopper segmentation. All relevant information about the product or category is requested.

• Product: Refers to "what." All relevant information about the product or category is requested.
• Channel and usage: Refers to "method." How is the product or category purchased and used?
• Shopper segmentation: Relates to "who." Who is the shopper and who is the user? Can we distinguish differences in attitude and behavior?

Depending on your target group, we will determine together how the research will be conducted. The fieldwork method can vary for each study. This depends mainly on your target group. We mainly conduct consumer research through online surveys, and if your target group consists of business decision-makers, the fieldwork will often take place via telephone surveys or our own target group panels.

needs assessment research market research that allows you to identify the wishes and needs of a specific target group. The aim is to find out what the (potential) target group really wants from your product or service.

A brand tracker continuously monitors a brand's performance in the market in relation to predefined aspects. A brand tracker is the perfect research tool if you want to have continuous insight into the most important marketing KPIs. It is important to have up-to-date figures such as brand awareness, consideration, and preference in order to make the right adjustments immediately.

A customer journey study is indispensable if you want to understand consumers properly. What does the customer journey look like? Is the customer guided through the process? What are the most important points of contact between your organization and the customer?

To understand how (potential) customers orient themselves to products in your category and how they then proceed to purchase, insight into the customer journey is desirable. In other words: what touchpoints do people go through from initial orientation to purchase, and on the basis of which aspects and considerations do they make choices? Which aspects are decisive and what drivers and barriers underlie them? A customer journey study helps you understand consumer choices and optimize your positioning and proposition.

Target group research focuses primarily on the target group rather than a product or service. This research makes it possible to gain a thorough understanding of the target group. It allows you to accurately determine where the target group is located, identify demographic characteristics, and determine how best to reach this target group.

Target group research is essential when you want to introduce a new service or product to the market. Or if you want to better position your current brand. Which target group should you focus on? What are the wishes and needs of this target group? How can you ensure that you reach this target group effectively?

For the feasibility study, an overview is created in which each step examines whether an idea, concept, product, or service is feasible and profitable. This involves, for example, identifying risks based on the market, the product, and the opinion of the target group.

An image survey shows you what your target group really thinks about you. Just because your target group is familiar with your name does not mean that they will purchase products and/or services from you. The competition is lurking and your target group will want to make a well-founded, considered choice. An organization with an image that matches the wishes of the target group has an enormous competitive advantage. Perhaps your organization has the image of being extremely expensive, even though this is not true. Consumers will be less likely to consider you because of this image.

A brand awareness survey helps you identify one of the most important marketing objectives, namely your current brand awareness and that of your competitors. When your target group thinks of your product category, do they also think of your brand? Is your brand top of mind, or does the target group need a little help? These questions are answered by a brand awareness survey.

A positioning study provides insight into your position in the market relative to the competition. Good positioning is worth its weight in gold for any organization. For example, how do you score on the most important KPIs compared to your main competitors? And where are the specific wishes and needs of consumers that are not yet being met (sufficiently)?

A taste test is a study in which a group of people taste products and evaluate them on various characteristics such as taste, texture, shape, appearance, and, for example, the accompanying packaging. The purpose of such a study may be, for example, to evaluate and improve the taste of a new product, to find out which flavors and texture characteristics are most appreciated by consumers, or to see if there are differences in taste perception between different target groups (such as age groups or genders).

A usability study assesses whether your website accurately reflects your organization and your products or services. Content and design play an important role in this, but they are not the only things that need to be in order. Are your (potential) customers able to effectively find their way around when searching for information? Is your website user-friendly and does it contain the right information?

A usage & attitude survey (U&A survey) provides insights into the orientation, purchase, and use of your product (category) among a selected target group. What deserves extra attention in product development or communication to consumers? Where are the opportunities for you as a manufacturer/retailer?

This type of research is particularly common in the FMCG sector. A usage & attitude survey is conducted when there is a need to understand how people view specific products and how they are evaluated. In most cases, this involves research into product categories, such as the confectionery category in supermarkets. A U&A survey provides insight into consumers' knowledge of the category.

needs assessment research you gain insights, provide certainty, and convince (co-)financiers of the possibilities and potential of your new product or service. The research also provides concrete insight into the best possible way to position your product or service.

Depending on your requirements, we will consult with you to determine how often respondents will be contacted and how you would like to monitor the results. We have a user-friendly online dashboard that you can consult at any time. This allows you to quickly and easily view the results and monitor developments, wherever you are.

The phases of the orientation and selection process are represented by means of customer journey mapping. This provides insight into the journey a customer takes based on the touch points with an organization and how these touch points are experienced by the consumer. Based on this, a priority matrix can be drawn up, showing the areas for improvement for the organization. For example, a distinction is made between the assessment and importance of certain aspects. To provide concrete tools for improvement, personas can also be created that focus on the needs and experiences of specific customers and target groups.

At Markteffect , we don't just Markteffect a report consisting of hard figures; we ensure that the report is a guide to help your organization reach the next level. You will receive clear advice and recommendations, so you know exactly where your areas for improvement lie.

The research results will substantiate your business case by providing concrete advice on the feasibility of your idea or project. A concept or idea can go through many phases. We distinguish five phases:

During the reporting process, the results are presented visually. This is done using the image matrix. This matrix illustrates the various image aspects that were examined, showing the extent to which the target group has an image of the aspect and the extent to which the target group considers the aspect to be appropriate for the organization. The aspects that score relatively high on both values are what make your organization distinctive. The aspects that score lower are the ones that need to be looked at critically.

By gaining insight into the different layers of your organization's brand awareness, you will get a good idea of the opportunities that still lie ahead for you to increase your organization's brand awareness. Nowadays, a good product is no longer enough due to fierce competition.

You will receive a comprehensive research report and during the feedback session, we will be happy to help you consider how best to capitalize on the opportunities. At Markteffect , we Markteffect it Markteffect important to ensure that you can make decisions based on the best and most relevant insights.

The positioning study provides you with tools to (better) claim your position in the market. You gain insight into the current performance of your brand or product in your market, supplemented with how (potential) customers view your organization in relation to the competition.
We also answer the question of which wishes and needs are most important in your market and which provider (competitor) fulfills them in the right way. We believe it is important to ensure that you can make decisions based on the best and most relevant insights.

A taste test is tailored to each specific issue, so the results can vary greatly from one study to another. Markteffect always Markteffect up a questionnaire based on your specific issue. To give you an idea, a taste test can reveal what your (potential) target group thinks of your product, its taste, texture, packaging, and ease of use compared to your competitors, for example.

In addition, it provides insight into the unique selling points from the customer's perspective, identifies areas for improvement, and can reveal opportunities.

A usability study provides insight into the clarity, findability, attractiveness, and user-friendliness of your website. Can people find what they need? Is the information described correctly and can it be found logically? Do people know what the organization stands for, and does the website match your image and identity? The study can answer these questions, among others.

In consultation with you, we determine which aspects to focus on and which research method best suits your objectives and prior knowledge from previous studies. Using the hard figures revealed by the research, the report will serve as a guide to help your organization reach the next level. We ensure that you can make decisions based on the best and most relevant insights. The report is therefore an underlying document with advice and recommendations that reveal areas for improvement.

The cost of a survey depends on a number of factors. First of all, the survey itself and how complex the question you want to ask is. The duration of the survey and the desired target group you want to survey also have an impact on the price.
Are you curious about how much your survey proposal will cost? Fill in our price calculation form and we will give you an immediate estimate of the costs. That way, you will know right away where you stand. 

A customer journey consists of several phases:

1. fame,
2. consideration,
3. preference
4. choice

In the first phase, consumers must become familiar with the organization, service, or product. If it is relevant to a consumer, he or she must consider a particular organization, service, or product in this phase. If consumers have to choose, they must already have a preference for that particular organization, service, or product in this phase. In the final phase, the consumer actually chooses a particular organization, service, or product. We visualize these phases to the extent you desire.

In addition to these basic phases, other phases may also be added to the investigation:

• Awareness
• Trust
• Purchase and use
• Repeat purchases

The way in which the customer satisfaction survey is conducted is tailored to your wishes and customers. The most commonly used methods for customer satisfaction surveys are online surveys for consumers, telephone surveys for business service providers, and written surveys for older patients or consumers.

Customer satisfaction is measured based on three key pillars: overall satisfaction, Net Promoter Score (NPS), and loyalty.

The overall satisfaction score directly reflects how satisfied your customers are. The explanation accompanying this score is very important because it provides concrete guidance for improvements within your organization. We always recommend measuring satisfaction on specific aspects as well, such as product quality, the friendliness of your employees, or the accessibility of your organization.

An employee satisfaction survey (ESS) helps you map out the satisfaction, engagement, and loyalty of your employees by using tools such as the Net Promoter Score and the loyalty model. We use the NPS to gain insight into the extent to which your employees would recommend your organization as an employer and the services your organization provides. The loyalty model combines satisfaction and recommendation intent to segment your employees.

The most common research method is online research. This allows your employees to be surveyed quickly and in a targeted manner. If the research requires it, qualitative research can also be chosen in the form of, for example, in-depth interviews.

The ESS scan is a short but powerful survey that provides insight into all important matters concerning your staff. The ESS scan is the result of numerous scientific and customized studies and therefore covers all important and necessary topics. Because the survey is standardized, you can easily assess whether your employees are still in the right place, at a low cost.

The most common research method is online research. This allows the research results to be displayed directly in an online dashboard. We will consult with you to determine which aspects you want to include in the survey. This depends on your objectives for the research.

A customer satisfaction survey (CSS) reveals the strengths and areas for improvement according to your customers. What do your customers actually think about your organization? Where are the opportunities to improve customer experience and satisfaction?

Satisfied customers and stakeholders are the foundation of a successful organization. We understand this and carry out KTOs for various large and smaller organizations from different sectors.

An employee satisfaction survey (ESS) helps you gain insight into your strengths and weaknesses, opportunities, and threats from the perspective of your employees. How loyal are your employees? Are they satisfied with you as an employer? What do your employees like about your policies?

Employees are the calling card of your organization. They have a major influence on customer satisfaction. In addition, committed employees ensure innovation, lower absenteeism, and lower turnover. 

ESS for Employee Satisfaction Survey, a common type of survey. An employee satisfaction survey helps you gain insight into your strengths and weaknesses, opportunities, and threats from the perspective of your employees. 

The ESS scan is a short but powerful, standardized survey that provides insight into all important matters concerning your staff. The ESS scan provides quick insight into the satisfaction of your employees and is the result of many scientific and customized surveys, and therefore covers all important and necessary topics.

Not only do we provide insight into customer satisfaction, we also make concrete recommendations to improve it. We map out the relationship between the specific aspects you identify and overall satisfaction. This is translated into a priority matrix, which shows you at a glance what levers you need to pull to improve customer satisfaction.

The satisfaction of your customers, consumers, visitors, or guests can also be measured on a regular basis. This allows you to continuously monitor the situation and intervene or make adjustments when necessary.

Achieving a positive change in employee satisfaction and engagement is a major undertaking. It is therefore essential to know which levers to pull in order to achieve maximum results. We believe it is important to ensure that you can make decisions based on the best and most relevant insights.

Using regression analysis, we map out the relationship between the various aspects and overall engagement. By translating this into a priority matrix, you gain concrete insight into the improvement actions.

Retaining good employees and ensuring positive word-of-mouth advertising from staff is also very important in times of labor market scarcity. At Markteffect , we Markteffect it Markteffect important to ensure that you can make decisions based on the best and most relevant insights in order to optimize employee satisfaction.

At Markteffect , the baseline measurement Markteffect always customized. We carefully determine in advance which components need to be mapped out. In most cases, the baseline measurement is carried out using quantitative research, by means of an online questionnaire. The results of quantitative research are based on hard figures and percentages, making it the right method when representative answers and factual substantiation are required.

However, it also happens that organizations do not know exactly who their most important competitors are in the eyes of the target group, or which associations, wishes, and needs are most relevant. In such a situation, it may be decided to start with exploratory qualitative research, for example in the form of in-depth interviews or an online community.

Once all data has been collected and analyzed, our Research Experts will start compiling the report. The report can be fully tailored to the client's wishes: in the form of data files, an advisory report, or a dynamic dashboard. Finally, the results, insights, and recommendations will be presented to you during an extensive feedback session.

The fieldwork method depends on the target group and can therefore vary from one study to another. As a rule, Campaign effectiveness measurement is Campaign effectiveness measurement carried out by means of online surveys among larger samples.

If you want to be able to continuously adjust your campaigns, we offer the campaign tracker. This allows for biweekly measurements, so that the effects and results are continuously mapped out.

The Markteffect Likeability model is one of the tools used to conduct a campaign pre-test. This model is the result of a combination of scientific research and our many years of research experience. The (partly) standardized model provides insight into the performance of your commercial at a glance. More information about the Ad Likeability model used as a method can be found here.

The main reason for pre-testing a campaign creation is to find out whether it conveys the message correctly and whether it is understood and remembered by the target group. A campaign pre-test is carried out by means of an online survey, in which the right target group is carefully sought out. After all, it is particularly important to find out whether the campaign is understood by your target group.

To obtain a clear picture of performance, it is essential to make a fair comparison. This is only possible if both the situation before and after the marketing campaign is mapped out. The results of a baseline measurement provide a solid foundation and insight into areas within your company where improvement is possible. The baseline measurement can also serve to optimize future marketing efforts.

Campaign effectiveness measurement an absolute must if you want to assess the impact of a campaign. Has your campaign been seen, and if so, by whom? What effect has the campaign had on brand awareness, image, and consideration? Does the advertising encourage people to take action? Campaign effectiveness measurement these questions and more.

A campaign pre-test is a way to determine in advance whether the approach of your campaign will strike the right chord with your target group. It is a measurement that allows you to see how your target group assesses your marketing message. Will the target group understand the message of your TV or radio commercial?

A PR survey is the ideal research method if you want to generate relevant media attention and impactful PR insights. Make headlines in (online) media with interesting survey results for greater visibility and promotion. The results of a PR survey provide you with a solid basis for creating news value around specific topics that are currently in the media spotlight and for generating relevant media attention.

A baseline measurement in market research provides a clear starting point, allowing you to determine what improvements are possible and on which future measurements can be based. This is crucial for assessing the effectiveness of future marketing strategies, campaigns, or other marketing activities.

The research will provide insight into the effects of advertisements, campaigns, or campaign resources on predefined KPIs. If you want to launch a large cross-media campaign with the aim of increasing brand awareness and consideration, we will accurately map out which efforts contributed to which goal. For example, we can advise you that television mainly influences brand awareness and consideration, but that online content support has a major influence on preference.

Based on the results and our benchmarks, we can tell you exactly which aspects score well and where there is room for improvement. We focus primarily on clarity, comprehensibility, appeal, and brand relevance. We also determine whether the campaign is appealing and whether it encourages action.

Generating media attention through research results from a PR study is of great value to any organization, as it provides direct access to the public. The insights gained from a PR study offer an opportunity to create news value.

Markteffect its own independent panel. Our panel consists of more than X participants, who frequently complete questionnaires. You can reach your target group by selecting the right participants from our panel.
Is your target group not (yet) part of our panel? Don't worry, our data team is ready to effectively recruit your specific target group.

A market research agency must be a good fit for your needs, but also for your company. We have a checklist of the important variables you should pay attention to.

Click here to download it.

Markteffect you Markteffect a comprehensive report containing clear results and conclusions based on data, including strategic advice on what this means for your organization. There is also the option of scheduling a strategic review.
Would you prefer to just see the figures? No problem, we can provide you with a clear table report containing the results. 

Market research is a broad field, and it is easy to get lost among all the different types of research and jargon. Where you should start depends on how well you know your research question and what the purpose of the research will be.

There are various ways to approach what suits your needs. On our industry pages, you will find relevant, common studies for your sector. You can also go directly to our range of study types, where you can learn more about what questions a study can answer and whether it could be valuable for your organization.

Finally, if you need advice, our experts are here to help. With our extensive experience in research in more than 14 industries, we can help you find a suitable study . You can contact us via this page.

Please also take a look at our knowledge base to learn more about common market research terms.

Markteffect is a strategic market research agency that serves as a one-stop shop for its clients. From our offices in the center of Eindhoven and on Herengracht in Amsterdam, our team of over 120 professionals works daily to uncover the most relevant data and insights for a wide range of clients.

We are part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI.

Read more here

Based on ROA data, UWV data, industry reports, and information about top sectors, among other things, desk research is used to map out the labor market needs and forecasts up to 2024.

In addition, a macro-efficiency study examines the labor market and potential students. For example, quantitative research is conducted into market needs among relevant stakeholders. How much demand is there? How many staff are needed? Quantitative research is also conducted among potential students to identify the needs of the intake market. What do they think of the program, does it appeal to them, and are they interested in it? Is the program feasible for the intake market, and would they want to follow it at educational institution X?

We conduct PR research in a careful and structured manner to guarantee optimal results. The most commonly used method is online research using online questionnaires, which is a fast and effective way to collect data. The target group is of great importance here; for example, the ANP requires a net sample of 1,000 Dutch people for the consumer panel.

A macro-efficiency study is the right tool when you are considering developing a new program. This study helps to gain insight into the potential of the program. Is there a need for the new program in the labor market? Is there room for it in the national offering? What is its importance for society?

When developing a new vocational, higher professional, or university program, an application for macro-efficiency must be submitted to the Higher Education Efficiency Committee and NVAO. The assessment looks at the need for this program in the labor market and the space available in the national offering.

Central to all of Markteffect macro-efficiency studies Markteffect our collaboration with you as our client. We are convinced that the partnership between you, as an expert in the field of education and the connection with the labor market, and Markteffect a connecting and independent party, will lead to a successful training application. We work independently and proactively, but with you by our side.

On this page, you will find answers to the most frequently asked questions from participants after completing the Markteffect (2022-2023).

The Image Monitor is a survey conducted Markteffect by Markteffect among potential vocational, higher professional, or university students. To this end, Markteffect sends out Markteffect questionnaire to secondary school and vocational students. After completing the Markteffect questionnaire, you will be redirected to this page in case you have any questions. If you would like to visit this page in the future, please remember to save the URL.

Please send an email tomarkteffect and we will help you as soon as possible.

After completing the questionnaire, you will have the opportunity to share a personalized link with friends or classmates. For every participant who completes the questionnaire via your link, your chances of winning will be doubled!

Please note! The questionnaire must be completed seriously by the people you provide.

• 1 person completes the questionnaire via you -> You have 1 chance to win
• Two people fill out the questionnaire through you -> You have two chances to win
• 3 people fill out the questionnaire through you -> You have 4 chances to win
• 4 people fill out the questionnaire through you -> You have 8 chances to win
• 5 people fill out the questionnaire through you -> You have 16 chances to win

First of all, you don't need to worry about this, we'll take care of it! Of course, you can always help us by sending an email tomarkteffect. If you left your email address with the winner's question, we can use this to delete your second completed questionnaire. 

First of all, the Imagomonitor is an important annual survey that helps many vocational schools, colleges, and universities. Your answers provide them with valuable insights that they can use in the coming years to help you and other future students orient themselves toward further education. Your opinion and the opinions of your peers are therefore important!

You also have a chance to win prizes! Your help deserves to be rewarded. That's why, in addition to the prizes you can win by completing the questionnaire yourself, you also have chance to win extra prizes for every valid participant who completes the questionnaire via your link. If more participants complete the questionnaire via your link, your chance of winning one of the 50 gift vouchers worth €50 will be doubled!

• 1 person completes the questionnaire via you -> You have 1 chance to win
• Two people fill out the questionnaire through you -> You have two chances to win
• 3 people fill out the questionnaire through you -> You have 4 chances to win
• 4 people fill out the questionnaire through you -> You have 8 chances to win
• 5 people fill out the questionnaire through you -> You have 16 chances to win

Unfortunately, this means that you have been sent an incorrect link and therefore cannot participate via this route.

We double your chances of winning for every additional participant you refer, up to a maximum of 5 participants. We do this because we do not want too many participants from the same area to take part, as the study should provide a nationally representative picture.

It doesn't matter if more people fill out the questionnaire via your link, but you will only be rewarded for a maximum of 5 participants:

• 1 person completes the questionnaire via you -> You have 1 chance to win
• Two people fill out the questionnaire through you -> You have two chances to win
• 3 people fill out the questionnaire through you -> You have 4 chances to win
• 4 people fill out the questionnaire through you -> You have 8 chances to win
• 5 people fill out the questionnaire through you -> You have 16 chances to win

It is understandable that, as a parent, you may have questions about your child's participation in this study. First of all, we would like to inform you that participation in the Imagomonitor is completely anonymous. This means that your children's answers can never be linked to them as individuals.

If your child would like to be eligible to win one of the prizes, we are required to request their email address. This allows us to contact them if they actually win one of the prizes. It is important for you to know that we will only store this information for the purpose of the prize draw for this survey and will delete it immediately afterwards.  

If you cannot find the answer you are looking for on this page, you can always contact Markteffect directly Markteffect sending an email to:markteffect.

A questionnaire is considered complete when a participant has answered the last question and receives a notification that the results are being processed. If you stop the questionnaire earlier, you have not completed it in full and your results will not be included in the survey. Unfortunately, this means you will not be eligible to win any of the prizes.

Filling out a questionnaire seriously means that you have read the questions and answer options carefully and thought about them before answering. When an open question is asked, we also expect serious participants to type a clear answer and not just ramble on the keyboard.

Please note! There is no point in filling in the questionnaire multiple times yourself.

If you have completed the questionnaire via your own personal link, the questionnaire will not count and you will have less chance of winning a prize.

Every participant who completes the questionnaire seriously and in full has a chance to win one of 200 gift vouchers worth €25. If you, as a participant, choose to share your personalized link with peers and they also complete the questionnaire seriously and in full, your chance of winning one of the 50 gift vouchers worth €50 doubles with every new respondent you refer!

• Did you fill out the questionnaire yourself? Then you could win a prize!
• Did you forward the questions? Then you have a chance to win extra prizes.
• The more often you have others fill out the questionnaire, the higher your chances of winning a prize.
  • Please note! The questionnaires must be completed seriously.
• Did you fill out a questionnaire for someone else? Then you could win prizes too!

The Imagomonitor survey will run until early 2023. Once all the data has been collected, Markteffect will Markteffect analyzing it. After that, we will hold a prize draw and the winners will receive an email from us.

• By In the first week of February you will receive an email if you have won.
• Keep an eye on your junk mail!
• Didn't receive an email? Unfortunately, you didn't win a prize.

Participants in this survey have a chance to win one of 200 gift vouchers worth €25.

Participants who submit the questionnaire will also have a chance to win a gift card worth €50. The more times you submit the questionnaire, the more chances you have to win!

This gift card will be sent to the winners via email and can be easily redeemed at various online stores and shops, such as Bol.com, Zalando, Hema, Wehkamp, Shoeby, etc.

An Opportunity Map is usually created based on quantitative research, using online questionnaires. In some cases, qualitative research can be used to gain deeper insight into consumer motivations and perceptions.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a deeper insight into the opinions and needs of your target group. Quantitative research provides hard data, while qualitative research provides context.

During Market exploration , we Market exploration existing visitors and customers with potential new target groups to identify overlaps in interests and behavior. This provides insight into how you can effectively appeal to your new target group without losing existing customers and visitors.

To reach a difficult target group, additional telephone research can be used, especially when the target group is difficult to reach via panels. We have direct access to an extensive consumer panel (B2C) and a broad panel with participants from the business community (B2B).

An experience survey can be conducted in various ways, depending on the research question and objectives. For example, the experience can be investigated through on-site research, in which participants are approached immediately after the experience via a quantitative questionnaire on an iPad. This provides direct and structured insights into the experience of the target group.

In addition to physical fieldwork, it is also possible to conduct quantitative online research, whereby the questionnaire is sent out later. Furthermore, an experience survey can be supplemented with qualitative methods, such as in-depth interviews or focus groups, to gain a deeper insight into the personal feelings, associations, and perceptions of the target group. Combining these methods provides a complete and balanced picture of the experience and needs of your target group. We are happy to work with you to determine the right research method.

A citizen survey can be conducted in various ways, so it is important to provide a thorough briefing in advance. It is essential to determine which target group you want to reach. Coordination regarding the research methods used is of great importance. We are happy to work with you to determine the best approach.

A public opinion poll provides valuable insights into social trends, needs, and expectations. We often use quantitative research, for example via online questionnaires, questionnaires sent by post, or at a specific location by our fieldwork team. This makes it possible to collect data per neighborhood or municipality. When deeper insights are desired, qualitative research, such as group discussions or interviews, can be used to understand the motivations and underlying views of the participants.

Concept research can be conducted in various ways, depending on the objectives and the desired level of detail. For example, quantitative research (online or otherwise) can be used to gain insight into how well a concept resonates with the target group and to what extent there is interest and intention to use it.

A concept test is a type of research that is always tailor-made. Every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary depending on the concept and organization.

The most commonly used method for concept testing is quantitative research among consumer panels. We have direct access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B). Of course, we can also conduct concept testing based on your own customer base. We are happy to discuss the possibilities with you.

A customer value proposition, or CVP, can be carried out using both qualitative and quantitative research. The most common method is quantitative online research, using online questionnaires. We have access to an extensive consumer panel (B2C) and a large panel of participants from the business community (B2B).

In addition, qualitative research can be used, such as in-depth interviews and focus groups. These methods provide insight into the underlying arguments and thoughts of a specific target group. The results are not based on hard figures or percentages, but on detailed explanations and responses. What are the motives, thoughts, and feelings of the participants?

Conducting an employer branding survey requires careful research that provides an accurate picture of both the current situation among your own employees and the perceptions of potential employees.
This process usually begins with thorough preparation and planning, during which the objectives of the survey are determined and the appropriate methodology is chosen to collect the necessary data.

Markteffect developed a research design in which the fieldwork team conducts research in the immediate vicinity. The fieldwork team uses tablets to conduct surveys in the vicinity of the store and also visits local residents to collect data. As a retailer, you can specify in which neighborhoods the surveys should be conducted.

The brochure survey takes place at two crucial measurement moments. First, we investigate whether consumers intend to visit a store or purchase a product based on the brochure. A week later, we investigate whether this intention has actually led to store traffic and purchases. This gives you a complete picture of both the intention and the final conversion.

The brochure survey is usually conducted using quantitative research, in which we use online questionnaires. In some cases, qualitative research may be used to gain deeper insight into consumers' motivations and perceptions.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the opinions and needs of your target group. Quantitative research provides hard data, while qualitative research provides context.

We believe that good research starts with a deep understanding of your question. We don't take a standard "you ask, we deliver" approach, but take the time to really listen to you and thoroughly analyze your needs. This enables us to provide relevant and tailor-made advice. With over 30 years of experience and extensive knowledge of the market, we know exactly how to support you.

The impact monitor is a type of research that is never conducted according to a fixed design. This is because every concept, every market, and every organization is different. In addition, the insights that are already available and those that need to be investigated (further) vary per concept and organization. An impact monitor will therefore always be tailor-made, and we will use our expertise to determine the right design and content together with you.

We have developed an online survey that provides insight into the acceptance of your product. In an in-home use test, respondents first evaluate the concept and then the product. This allows us to determine whether the product fits the concept and vice versa. We are already conducting this survey in various countries. 

The in-home use test provides valuable insights for the further development of your concept and gives a clear picture of the product's potential, such as the likelihood of repeat purchases. For an optimal user experience, respondents receive the products at home. This allows them to test the product in their own familiar environment and at times when they would normally use similar products. You can't get any closer to the actual usage situation in research.

The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. The result is a score that can range from -100 to +100. A score above zero is considered good, while a score above 50 is considered excellent.

To gain deeper insight into the reasons behind the scores, we can add open-ended questions to the questionnaire, allowing customers to explain their experiences. The aim is to uncover the "why" behind the numbers and thus discover which specific factors contribute to customer satisfaction or dissatisfaction.

We have developed our own research methodology with specific research questions that accurately map the effects of a sponsorship. The results of this partnership impact measurement help you to better conduct the conversation between you and your sponsorship partner (sponsor and sponsorship object).

On the one hand, the results provide tools for evaluating sponsorship in terms of its contribution to the most important KPIs. On the other hand, the research provides concrete insight into what is already going well and where there is room for improvement, enabling you to work together to steer the project toward success in a more targeted manner.

For the study, we are looking for listeners of the podcast and non-listeners of the podcast.
Among non-listeners, we measure the general awareness of the brand. The target group of podcast listeners will also be asked questions about their assessment of the podcast's content. On the one hand, these questions are added so as not to tire the listener with questions about commercial partners alone; on the other hand, this also contributes to improving the podcast and increases the willingness to participate in the study.

We conduct PR research in a careful and structured manner to guarantee optimal results. The most commonly used method is online research using online questionnaires, which is a fast and effective way to collect data. The target group is of great importance here; for example, the ANP requires a net sample of 1,000 Dutch people for the consumer panel.

The most common method for price research is quantitative research, in the form of online questionnaires. If you want more insight into the underlying arguments and thought processes, qualitative research is the right method. The outcome of qualitative research is not based on hard figures and percentages, but on explanations and responses provided.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the price perception of your target group. Quantitative research provides hard data, such as the degree of price sensitivity and the preference level of different price points, while qualitative research provides context and background information. This enables you to understand not only what people think, but also why they make certain choices. We are happy to discuss the possibilities with you.

A product proposition test is fully customized, tailored to your objectives and target group. We usually start with quantitative research among a representative panel, so that we can measure how the proposition scores on aspects such as relevance, comprehensibility, attractiveness, and purchase intent.

Depending on your needs, we combine this with qualitative research, such as interviews or focus groups, to uncover underlying motivations and feelings. Together, we determine which methodology best suits your situation, so that you not only know what your target group thinks, but also why.

The shelf research is conducted using a mix of methods that provide both qualitative and quantitative insights. In shelf research, a product (category) is assessed in relation to current or potential competitors in a realistic setting. Respondents are asked one or more times to make a choice at a physically simulated store shelf at our office. This is followed by in-depth interviews or a group discussion, which zooms in on the motives, thoughts, and feelings surrounding the choice(s).

The UX research is conducted by using online tools that monitor the behavior of your target group under specific circumstances and by conducting qualitative research to gain additional insights.

A packaging study is fully customized, tailored to your product category, target group, and research question. We usually start with quantitative research, testing different packaging variants on aspects such as visibility, attractiveness, recognizability, and purchase intent. We do this using A/B testing or a heat map, among other methods.

Depending on your needs, we combine this with qualitative research, such as interviews or online communities, to understand the underlying motivations and interpretations of consumers. We are happy to brainstorm with you about the possibilities, such as recreating a supermarket shelf or other emulation of an existing purchasing situation. 

The results of the analysis are displayed in an online dashboard. This is a real-time dashboard that you can access 24/7. Both the total number of website visitors related to commercials and the actual attribution on top of the average number of visitors are displayed in the dashboard.

The basic order survey is an automated version of the employee satisfaction survey (ESS). Based on our experience with ESS, we have already prepared the most important elements, enabling us to guarantee a faster turnaround time, which keeps costs down and therefore low.

An experience survey provides insight into the experience by analyzing the intrinsic and extrinsic experience factors of your target group and translating them into concrete insights. Opinions, associations, and emotions are the most important ingredients that we have been using in our experience surveys for more than ten years.

A citizen survey can cover broad topics such as citizens' wishes and needs, but also specific issues such as the arrival of wind turbines, sustainability initiatives, or safety. For example: what are people's opinions on current waste policy or the impact of certain policy measures?

Concept research provides insight into these dynamics by analyzing how target groups respond to specific concept characteristics and which factors influence their choices. This allows opportunities, possibilities, and potential obstacles to be identified at an early stage.

A concept test answers questions such as how many people will actually use your product or service? The intention to use a product or service is strongly influenced by specific characteristics of the offering.

A Customer Value Proposition (CVP) is the unique value proposition that an organization promises to its customers. It shows how a product or service responds to specific customer needs and gives customers a compelling reason to choose this particular offering. We understand the importance of understanding specific customer needs and preferences, including the "pains" and "gains" of different customer groups, in order to accurately tailor value propositions to what is really important to customers.

An employer branding survey provides you with insight into your brand awareness, image, and the most important aspects for applicants and employees regarding your organization as an employer. 

A branch survey provides detailed insight at the local level. For example, it provides insight into the awareness, image, and preference of your store in the local region in which you operate. Think, for example, of specific neighborhoods, streets, or villages around your location. Important competitors are also included in the analysis. By listening carefully to customer feedback, you can discover opportunities and identify areas for improvement. This way, you can prevent customers from leaving and encourage them to keep coming back. After all, a satisfied customer is a loyal customer.

A leaflet survey provides valuable insights that help you understand and optimize the effectiveness of your advertising leaflets. It gives you concrete insight into delivery quality, the effect on store visits and purchases, and the impact on your brand awareness and image.

A feasibility study provides you with the insights you need to make informed decisions. It not only assesses the chances of success for your business case, but also offers concrete recommendations to take your idea to the next level.

The impact monitor combines quantitative data for statistical analysis with qualitative insights that go beyond the surface. These include changes in attitude and perception, visitor flows, and the development of your image. By bringing these elements together, the impact monitor provides a complete picture of your results and gives you the tools to make targeted improvements or further build on your success.

The in-home use test examines whether your product still meets the needs of your customers, fits your brand, and lives up to the expectations people have based on the concept idea and packaging.

The Opportunity Map serves as an effective assessment framework for policymakers, administrators, and entrepreneurs. Whether you want to respond to unmet needs or assess the feasibility of new initiatives, the Opportunity Map gives you the insights you need to make informed decisions and strengthen the added value of your ideas.

The Net Promoter Score (NPS) is a powerful and widely used method for measuring customer satisfaction. The core of the survey revolves around a simple question: "How likely are you to recommend our brand to your friends, family, or colleagues?" This question gives you immediate insight into how your organization is perceived and how loyal your customers are. The results of the NPS survey provide valuable information for improving customer relationships and developing strategies that increase customer satisfaction.

Partners who have not only a social but also a financial interest in the collaboration. But how do you know what the partnership will bring you both? In other words, what is the return on investment of the commitment you have entered into with a company? To gain insight into the added value of a collaboration, we have developed the partnership impact measurement culture.

To gain insight into the impact of podcast advertising on the brand funnel, Markteffect conducts Markteffect podcast brand lift study. This survey of both listeners and non-listeners of the podcast reveals the impact on a number of important brand KPIs.

A PR survey is the ideal research method if you want to generate relevant media attention and impactful PR insights. Make headlines in (online) media with interesting survey results for greater visibility and promotion. The results of a PR survey provide you with a solid basis for creating news value around specific topics that are currently in the media spotlight and for generating relevant media attention.

The results of a price survey enable you to respond more effectively to market dynamics, competition, and consumer behavior, leading to better market positioning. It also provides tools for negotiating with retailers and other partners, for example, as you have validated evidence of the ideal consumer price. In short, price research provides the basis for a well-considered pricing strategy that minimizes risks and maximizes opportunities.

In a proposition test, we examine the extent to which your offering (product or service) meets the needs of your target group. This provides valuable insights that you can use to refine your strategy. Consider questions such as: "Does the target group understand what you are offering?", 'Is the added value of your proposition sufficiently appealing?' and 'What are the triggers and barriers when choosing your product?'.

Shelf research is research into the perception and salience of a product (category). The purpose of shelf research is to gain insight into the drivers and barriers during the orientation and/or purchase of a product (category).

User Experience research (UX research) examines the user-friendliness and ease of navigation of your website or app. This research is ideal if you want to optimize your online environment so that users have the best possible online journey.

How do you know if your packaging really works? In a packaging study, we look at the extent to which your design stands out, aligns with your brand values, and conveys the right message. Markteffect you optimize your packaging with targeted research—before you (re)launch it.

With website attribution analysis, we provide accurate insight into the performance of a marketing campaign. Among other things, this analysis reveals the number of website visitors attributable to the relevant above-the-line (ATL) campaign.

A traditional employee satisfaction survey starts with a blank slate, in which we draw up a questionnaire that is unique to each client. The process takes 6 to 8 weeks, during which the client puts together a project team that works closely with our project team. With the ESS , we take care of everything for you.

We have made a selection based on our expertise in this field of research in order to highlight the most important topics. This allows you to assess employee satisfaction in just four weeks. We use an interactive, clear, and user-friendly dashboard in PowerBI. This allows you to work with the results 24/7 and easily monitor developments over time.

Effective Market exploration insight into opportunities, trends, and developments within your market segment.

This survey provides insight into your current position as an employer for your employees. It shows you where you score well and where you could improve as an employer. After the survey, we will go through the results together. You will then receive the report and your own dashboard with the data, so you can get started right away.

An experience survey provides valuable insights that help you gain a deep understanding of the experiences, feelings, and expectations of your target group. This is not just about facts, but above all about the emotional and perceptual aspects of the interaction between your target group and your organization, product, service, or space.

Citizen surveys are a powerful tool for keeping your finger on the pulse of society and tailoring policy to the real needs and wishes of citizens. They offer the opportunity to monitor current issues and sentiments within a community, which contributes to the early identification of both problems and new opportunities. In addition, citizen surveys play a crucial role in increasing support and promoting participation by directly involving citizens in policy-making. Contact us to find out how we can support you with customized research tailored to the specific needs of your organization.

A concept study provides insight into the crucial product values and characteristics that play a decisive role in consumers' decisions to choose your product or service. It helps you determine the extent to which your concept meets the wishes, needs, and expectations of the target group.

In addition, concept research provides valuable information about the strengths of the concept and possible areas for improvement. It helps to identify any obstacles or barriers in the user experience, allowing you to make adjustments in a timely manner. This leads to a better-tailored offering that is not only more attractive to the target group, but also increases the chances of success in the market.

A concept test is used to identify the product values that play a decisive role in whether or not your product is purchased. During a concept test, various aspects of the product or service are evaluated, including functionality, pricing, brand perception, user-friendliness, and emotional appeal.

To accurately identify which pains and gains are important to customers, the proposition can be adjusted to create a strong match between the product and customer needs. The results can be used to refine marketing messages and focus on what the customer really finds important. By understanding valuable gains and pain points, companies can improve products, expand their range, or even develop new products.

Conducting our employer branding research provides you with tailored strategic insights, but can also yield significant benefits, including: 

• Improved employee engagement and retention among new hires: By improving the employee experience, you can reduce staff turnover and retain talent. 
• Strengthened brand image: A positive internal culture is reflected externally, which can lead to employees becoming brand ambassadors and an improved reputation or attractiveness to potential employees and customers. 
• More effective business operations: By identifying and addressing pain points in the onboarding process, you can optimize processes and improve overall efficiency. 

At Markteffect , we don't just Markteffect a report consisting of hard figures; we ensure that the report is a guide to help your organization reach the next level. You will receive clear advice and recommendations, so you know exactly where your areas for improvement lie.

A leaflet survey provides valuable insights that help you understand and optimize the effectiveness of your advertising leaflets. It gives you concrete insight into delivery quality, the effect on store visits and purchases, and the impact on your brand awareness and image.

It also provides a detailed picture of your target group's purchasing behavior, allowing you to see the extent to which your brochures influence consumer decisions. With this data, you can better tailor your marketing efforts, optimize campaigns, and improve your overall strategy to increase conversion rates.

A feasibility study provides valuable insights into various stages of the development process of an idea or project. It helps identify market opportunities in the pre-concept phase and clarify wishes and needs. In the concept phase, it provides direction by testing ideas and analyzing stakeholders.

An impact monitor clearly maps out the results of your project, event, or campaign. We can compare these results with those of a previous campaign or a similar project in another region. Thanks to our collaboration with external experts, we apply the input-output model within the research, which allows us to accurately calculate the economic impact of tourism and recreation in a specific region.

The impact monitor is often used by organizers to support grant applications.

An in-home use test provides insight into how consumers experience your product in their own environment, helping them to form an honest opinion about aspects such as taste, texture, ease of use, and effectiveness. The result is a detailed picture of the acceptance of your product, including its alignment with the concept and the likelihood of repeat purchases. By having the products tested at home, it becomes clear whether the product actually meets the needs and expectations of consumers.

The Opportunity Map is a form of market research that provides entrepreneurs and administrators with an at-a-glance overview of the current leisure offerings in their city or region. In addition, the Opportunity Map reveals hidden opportunities and unmet leisure needs.

When exploring new markets, we use a proven model consisting of five consecutive steps. Each step brings us a little closer to concrete results, recommendations, and action points to successfully market your new product or service:

• Target group definition – determining the specific target group for your concept.
• Target group recognition (location and distribution) – insight into where your target group is located and how they are geographically distributed.
• Target group presence (density) – determine how many potential customers are present within specific locations or target groups.
• Identifying desires, needs, and usage intent – understanding what your target audience considers important and how they would like to use your product or service.
• Statistical substantiation of target group size, segments, and regions—a quantitative analysis of the size and distribution of your target group across different segments and regions.

An NPS survey provides valuable insights into the loyalty and satisfaction of your customers. It measures how likely your customers are to recommend your organization to others, distinguishing between promoters, passives, and detractors. This simple but powerful figure provides a clear picture of how your customers experience your brand and where there is room for improvement.

A partnership impact measurement culture provides valuable insights into the effectiveness of your collaboration. It allows you to discover whether your target group is familiar with the partnership and what positive impact it has. In addition, you gain insight into the extent to which your target group considers the partnership appropriate and whether there is a sponsor fit between the cultural institution and the partner. It also becomes clear how the partnership influences brand consideration, brand preference, and important brand KPIs. Finally, you will gain insight into other effects of the sponsorship, which will help you optimize your strategy.

The results of the survey are processed in an interactive online dashboard in Power BI, providing insight into brand awareness, brand image, brand consideration, podcast ratings, and, for example, wishes and open-ended responses for the podcast. 

Generating media attention through research results from a PR study is of great value to any organization, as it provides direct access to the public. The insights gained from a PR study offer an opportunity to create news value.

A price survey provides valuable insights that help you determine the right price for your product or service. It offers detailed insight into the price sensitivity of your target group, allowing you to understand which price levels are well accepted. It also helps identify the optimal price level to maximize both revenue and profit without scaring off customers.

A product proposition test provides valuable insights into how your offering is received by the target group. It reveals whether the proposition is clear, distinctive, and attractive enough to generate interest and stimulate conversion. You will discover which elements are successful, where there is still doubt or confusion, and what is needed to make the proposition more focused and effective.

A shelf study provides insight into the purchasing behavior of consumers standing in front of the shelf. It helps you understand why consumers make certain choices, such as choosing products at eye level, eye-catching packaging, or items that look reliable. These insights are essential for determining an effective strategy that aligns with the conscious and unconscious decision-making process of the consumer. This allows you to make targeted improvements to the presentation of your products, optimize your shelf layout, and increase your sales results.

Based on the UX research, you will receive insights and advice that will give you tools to improve your website or app. These insights focus on how your target group uses your website or app, ensuring that the website is used correctly.

A packaging study will reveal whether your packaging stands out enough from the competition, whether the design clearly communicates your brand story, and which elements cause confusion. It will also give you a good idea of the (sales) potential of a new or modified design. In short: packaging research provides direction and confidence when (re)introducing your packaging. And that is based on facts.

By linking the results to net media expenditure, the costs per visitor can be determined. It is also possible to provide accurate advice on how best to structure the next campaign flight, based on the best-performing media, moments, and channels.

The interactive dashboard allows you to perform your own analyses and cross-references based on the available data.