Branding & communication

Our analyses provide an in-depth picture of the target group's knowledge, attitudes, and behaviors, and how they experience brands and campaigns. This helps organizations tailor their communication and brand strategy perfectly to the needs of the market.

By providing insight into the performance of campaigns and the brand in the context of competition and market trends, companies can use their communications more effectively and in a more targeted manner. See below for the different types of research that fall into this category.

Can't find the research you want to conduct? Take a look at the different categories or contact us. We're happy to help!

Research your brand with Markteffect

By combining strategy and research, we provide organizations with the insights they need to stimulate brand preference and achieve sustainable growth within a competitive playing field. In addition, our research provides insight into concrete areas for improvement in terms of reach, brand and message recognition, and ad likeability. Based on this, campaigns can be optimized and organizational objectives achieved.

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then offering advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach that focuses on collaboration with our clients. Read more about our working method here.

Our vision for branding research:

• Target audience: Focused on non-rejectors within the product category, to identify maximum potential for brand development.
• Knowledge, attitude, and behavior: Fully tailored to the specific challenges of the client, with a sharp focus on what the target group knows, feels, and does.
• Flexible in our thinking:Based on your marketing framework, we apply principles that fit with this (
  ), for example from the thinking of Byron Sharp, Kotler, or Christensen.
• Competitive context (benchmark): Always maintain a holistic view of the market by including market leaders, comparable providers, and other players such as private labels and local providers.
• Image mapping: A balanced mix of functional and emotional image aspects, weighted based on relevance to the potential customer.
• Actionable insights: By focusing on category entry points, jobs to be done, and mental availability, depending on the organizational objectives.

Our vision on communication research:

• Effectiveness measurement: We measure campaign effectiveness based on reach, brand and message recognition, and ad likability.
• Competitive context (benchmark): Effectiveness is always assessed within the context of competitors' activities, to provide a realistic and comparative insight.
• Focus on campaign goals: Our analyses emphasize the specific goals of the organization to ensure maximum relevance.
• Measurement moments: We demonstrate campaign effects by using at least two measurement moments: a baseline measurement before the start and an effect measurement during or after the campaign.
• Relevance and context: Campaign materials are always displayed in the appropriate environment to ensure realistic evaluation.

Want to ask a question without obligation?

Curious about what we can do for you? Please feel free to contact us. We are happy to help and advise you on the right type of research!