Specialist in market research in the leisure industry

Thanks to our many years of experience, we know the market, the visitors, and the dynamics of the sector. We know exactly what factors make the difference between a one-time visitor and a loyal fan. Together with our clients and partners, we focus on innovation and connection, while closely following and sharing trends, technologies, and social developments.

Our leisure surveys

We divide our leisure research into three areas: needs and feasibility, satisfaction and experience, and brand and impact.

Research into needs and feasibility

The needs and feasibility studies provide insight into what your target group really wants, whether new concepts or initiatives have a chance of success, and what segments, preferences, and motivations look like within your target group. This gives you insights that can be used directly for strategy, marketing, and communication.

Survey on satisfaction and perception

The various satisfaction and perception surveys focus on measuring and improving experiences. With customer satisfaction surveys, perception surveys, and employee satisfaction surveys, we help you understand how visitors and employees perceive your organization and where improvements can be made. This allows you to strengthen the bond with visitors and optimize internal processes.

Research into brand and impact

The types of brand and impact research focus on the strength and position of your brand in the market. These studies provide insight into brand perception, communication impact, and the overall customer journey. This allows us to translate research insights directly into growth, better positioning, and relevant strategies.

Who we work with

We distinguish three sectors within the leisure sector. When it comes to tourism & creation, we work for accommodation and day recreation providers and travel organizations, among others. For the culture & entertainment sector, we support museums, theaters, cinemas, events, hospitality, and digital leisure such as gaming, e-sports, and streaming services. Government & non-profit includes governments, trade associations, and (city) marketing organizations that want to strengthen their region or sector.

In these three sectors, we use data and insights to support strategic choices and increase impact.

Market research at Markteffect in the leisure industry

With a team of Research Experts and Client Consultants specializing in the leisure industry, Markteffect has knowledge and experience to answer any question. In addition, relevant insights are combined with a clear focus on results and building strong, lasting relationships. We position ourselves as a (knowledge) partner, authority, and friend, driven by an intrinsic motivation to truly help organizations in the leisure industry move forward.

What can you expect from us?

We think along with you, look beyond the question, and always add something extra. In this way, Markteffect delivers high-quality research that can be applied immediately. With more than 35 qualitative and quantitative methods, we generate useful insights that help you make decisions based on the best information available.

At Markteffect sharing knowledge, innovation, and collaboration are key. We closely follow trends, initiate research that is valuable to the industry, and collaborate with companies active in the leisure sector. In this way, we help organizations not only understand what is going on, but also how they can respond to it with an impact in both the short and long term.

The Relevance Group

In addition, we collaborate with our colleagues within The Relevance Group, enabling insights to be directly translated into growth and relevance. We are committed to maintaining relationships and continuing to learn from the market together, providing practical reports with validated insights and clear advice, and connecting you with other professionals and experts from our extensive network.