Discover whether your concept or service will succeed in the leisure market by conducting a feasibility study

A feasibility study provides insight into the viability and profitability of your concept before you make any major investments. With years of experience in the leisure industry, we know the market inside out. Our experts are happy to help you set up and carry out a feasibility study, so you can take the next step with confidence.

How does Markteffect conduct a feasibility study?

A feasibility study for leisure concepts is always custom-made. The most commonly used method is quantitative research, for example, among consumer panels or business panels. Markteffect has direct access to a large B2C panel and a B2B panel.

If the focus is primarily on the "why" question (why does an idea succeed or fail?), qualitative research may also be chosen. Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices.

We are happy to work with you to determine the best approach, so that your feasibility study is precisely tailored to your issue and target group.

What distinguishes Markteffect's feasibility study?

At Markteffect, everything revolves around relevance. We listen, analyze, and advise, always considering the context of your organization and industry.

Thanks to our extensive experience with feasibility studies in the leisure sector, we understand the factors that determine whether a product, service, or concept can be successful. This experience and benchmark data allow us to contextualize your results within broader market developments, providing insight not only into the feasibility of your idea but also into where opportunities and areas for improvement lie.

We operate as a partner and trusted advisor: transparent, committed, and with a fresh perspective. Through our collaboration within The Relevance Group, we can directly translate insights into strategy, positioning, and communication. This way, we help not only to validate your concept but also to foster its growth. This includes translating research insights into concrete strategies, improving customer communication, and developing new propositions or campaigns that align with your target audience's needs.

Furthermore, we have direct access to our extensive panels (B2C and B2B), enabling us to act quickly and accurately reach your target audience.

What insights does a feasibility study provide?

A feasibility study provides insight into the viability and profitability of your idea, concept, product, or service within the leisure industry. It identifies risks associated with the market, the product, and the opinion of your target group. This allows you to make informed decisions based on facts rather than assumptions.

In addition, a feasibility study helps you discover the strengths and weaknesses of your concept. You gain insight into what fits well with the needs and expectations of your target group, which aspects need extra attention, and where potential obstacles lie. This makes it easier to set priorities and optimize your strategy before making major investments.

A feasibility study can also help convince investors, banks, or other stakeholders. With concrete figures and substantiated analyses, you can demonstrate that your idea is not only well thought out, but also realistic and promising in the market.

In short: a feasibility study provides clarity, reduces risks, and gives direction to the further development of your concept, allowing you to take the next steps with confidence.