Discover whether your concept or service will succeed in the leisure market by conducting a feasibility study

A feasibility study provides insight into the viability and profitability of your concept before you make any major investments. With years of experience in the leisure industry, we know the market inside out. Our experts are happy to help you set up and carry out a feasibility study, so you can take the next step with confidence.

How does Markteffect conduct a feasibility study?

A feasibility study for leisure concepts is always tailor-made. The most commonly used method is quantitative research, for example among consumer panels or business panels. Markteffect has direct access to a large B2C panel and a B2B panel.

If the focus is primarily on the "why" question (why does an idea succeed or fail?), qualitative research may also be chosen. Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain broader and deeper insight into the perception of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what your target group thinks, but also why they make certain choices.

We are happy to work with you to determine the best approach, so that your feasibility study is precisely tailored to your issue and target group.

How does Markteffect make a feasibility study unique?

At Markteffect everything revolves around relevance. We listen, analyze, and advise, always with an eye for the context of your organization and industry.

Thanks to our years of experience with feasibility studies in the leisure industry, we know which factors determine whether a product, service, or concept can be successful. Thanks to this experience and benchmark data, we can place your results within broader market developments, giving you insight not only into the feasibility of your idea, but also into where opportunities and areas for improvement lie.

We work as a partner and friend: transparently, with commitment and a fresh perspective. Through our collaboration within The Relevance Group, we can also directly translate insights into strategy, positioning, and communication. In this way, we not only help you test your concept, but also help it grow. Think of translating research insights into concrete strategies, improving customer communication, and developing new propositions or campaigns that meet the needs of your target group.

In addition, we have direct access to our extensive panels (B2C and B2B), which allows us to respond quickly and reach your target group accurately.

What insights does a feasibility study provide?

A feasibility study provides insight into the viability and profitability of your idea, concept, product, or service within the leisure industry. It identifies risks associated with the market, the product, and the opinion of your target group. This allows you to make informed decisions based on facts rather than assumptions.

In addition, a feasibility study helps you discover the strengths and weaknesses of your concept. You gain insight into what fits well with the needs and expectations of your target group, which aspects need extra attention, and where potential obstacles lie. This makes it easier to set priorities and optimize your strategy before making major investments.

A feasibility study can also help convince investors, banks, or other stakeholders. With concrete figures and substantiated analyses, you can demonstrate that your idea is not only well thought out, but also realistic and promising in the market.

In short: a feasibility study provides clarity, reduces risks, and gives direction to the further development of your concept, allowing you to take the next steps with confidence.