Knowledge base

Market research & Own business

Starting your own business begins with conducting market research on your industry, target audience, and competition. This research will help you determine whether your business...

Brand awareness

A common starting point in research is brand awareness. In other words, which providers within your industry are known to your target group, even if only by name. The results show...

Imagematrix

As an organization, you have established a number of core values, or you want to project a certain image. The extent to which you are able to convey this to your target group can provide insight...

ESS

ESS stands for Employee Satisfaction Survey and involves conducting an internal survey to identify areas for improvement and insights that help with ...

Consideration intention

After achieving good brand awareness, the next step is to convert this brand awareness into consideration intent. Consideration intent indicates the extent to which...

Conversion rate

The conversion rate is a percentage that can be calculated when the result reflects the score of the entire target group, but it is also desirable to compare this result with...

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a simple but powerful method for measuring customer loyalty with a single question. Which customers recommend your organization ...

Prioritymatrix

Once overall satisfaction and satisfaction with various important aspects within your organization have been measured, regression analysis can be used to...

Regression analysis

Achieving a positive change in customer satisfaction is quite a challenge. That is why it is essential to know what priorities to set, in other words...

Mirror examination

To optimize customer focus and to reinforce the results of a survey internally, you can have a mirror survey conducted alongside...

Loyaltymodel

Based on overall satisfaction and willingness to recommend (Net Promoter Score), a loyalty model distinguishes between groups such as absolute fans and we...

Folioanalysis

Qualitative research provides a wealth of information from different respondents, backgrounds, perspectives, and experiences. To analyze all these perceived and observed...

GAP analysis

Would you like insight into the current identity, desired identity, and image of your organization and your services? A GAP analysis is a method for comparing...

Byron Sharp's theory

Australian professor of marketing Byron Sharp has developed a theory about the importance of acquiring new customers. This theory is discussed in the research...

Significance

Significance indicates whether a difference in research results can be explained by chance. A significant difference arises when the difference cannot be explained by...

Employer Branding

Curious about how your brand is perceived as an employer? Is the brand and name known within your target group, and is this awareness positive or perhaps negative?

Focusgroup

A focus group is a qualitative research method used to gather consumer behavior, perceptions, and in-depth insights. It is a method in which a small group of people...

Dynamic dashboard

A dynamic dashboard is an interactive tool that brings together different data sources in a single, clear overview of your most important KPIs. By ...

Customer satisfaction

Customer satisfaction (CSAT) is a commonly used KPI that organizations use to assess customer experience and satisfaction with their product or service. This is done by...

Customer experience

Customer experience (CX) is the experience and perception of customers regarding their interaction with a company or brand. A customer experience survey provides insight into...

Marketing mix modeling

Marketing mix modeling is an advanced research method that allows you to analyze how effective your marketing expenditures are. This method is often used by g...

Evoked set

The evoked set is a term from market research and consumer psychology whereby a set of brands is devised that are taken into consideration in e...

Baseline measurement and follow-up measurement

The baseline measurement is the research conducted to assess the current situation in order to take a snapshot of the organization, brand, or product.

Employer brand research

Employer brand

A strong employer brand gives organizations insight into how they are perceived by (potential) employees. It reflects the strength of your brand, your company...

Employee satisfaction surveys

An employee satisfaction survey is a method of measuring how satisfied your employees are with their work, their colleagues, management, and the organization as a whole.