Understanding society through citizen surveys

A citizen survey can cover broad themes such as citizens' wishes and needs, but also specific topics such as the arrival of wind turbines, sustainability initiatives, or safety. For example: what are people's opinions on current waste policy or the impact of certain policy measures? We also look at how the results can be applied in practice to improve policy or develop targeted communication.

Based on these insights, we help you make informed choices and strengthen your connection with your target audience.

How is a citizen survey conducted?

A citizen survey can be conducted in various ways, so it is important to brief participants thoroughly in advance. It is essential to determine which target group you want to reach. Coordination regarding the research methods used is of great importance. We are happy to work with you to determine the best approach.

A citizen survey offers valuable insights into social trends, needs, and expectations. We often use quantitative research, for example via online questionnaires, questionnaires sent by post, or at a specific location by our fieldwork team. This makes it possible to collect data per neighborhood or municipality. When deeper insights are desired, qualitative research, such as group discussions or interviews, can be used to understand the motivations and underlying views of the participants.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the opinions and needs of your target group. Quantitative research provides hard data, while qualitative research provides context and background information. This enables you to understand not only what citizens think, but also why they make certain choices.

In addition, we have access to an extensive consumer panel, which allows us to respond quickly and gather targeted insights from your target group(s), increasing the speed and efficiency of the research.

How does Markteffect make a citizen poll unique?

We make citizen surveys unique through a combination of experience, a wide range of methods, and personal involvement in every phase of the research. We actively collaborate with you at every step of the process: from determining the best research method to developing an effective questionnaire. By working with you to determine the focus and critically considering the insights that the research can yield, we ensure that the report is as relevant as possible to your policy and strategy. We have extensive experience in conducting citizen surveys and make use of our extensive consumer panel, which also allows us to accurately reflect the ratio of municipalities.

In addition, we have an in-house fieldwork team, enabling us to respond quickly and efficiently. All in all, we offer everything you need for a successful citizen survey that provides valuable insights for your policy and strategy.

What are the benefits of a citizen survey?

Citizen surveys are a powerful tool for keeping your finger on the pulse of society and tailoring policy to the real needs and wishes of citizens. They offer the opportunity to monitor current issues and sentiments within a community, which contributes to the early identification of both problems and new opportunities. In addition, citizen surveys play a crucial role in increasing support and promoting participation by directly involving citizens in policy-making. Contact us to find out how we can support you with customized research tailored to the specific needs of your organization.