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Jeannetta Berghahn
Client Director
Business to business services (B2B)
If your organization is active in business services, you will be dealing with various groups of stakeholders. These include decision-makers and influencers, but ...
Business to consumer research (B2C)
Everyone is a consumer. So there is a good chance that your organization targets consumers. However, every consumer is different and ...
Consumer durables
Whether you're buying a new phone, television, or car, as a consumer, you don't rush into purchasing these durable consumer goods. You look for ...
Distribution
At the same time, the business mail market is becoming increasingly competitive, with a growing number of providers vying for market share. This makes it crucial for mail distributors and senders to …
Energy
Non-renewable resources, technological advances, and the rise of critical, engaged consumers are putting pressure on the energy market. As a result, energy suppliers need to rethink their positioning and ...
Financial services
The financial world is one with many rules and strict legislation. But it is also a sector in which trust is extremely important, both from consumers ...
Food & FMCG
Markteffect built up extensive expertise in the Food & FMCG sector and has been conducting a wide variety of research projects for many years. Both rapid and standardized ...
Gaming industry
The gaming industry is developing rapidly, driven by technological innovations, changing user preferences, and new revenue models, among other factors. Not only are gaming platforms and devices evolving quickly, but ...
HR, Employee & Recruitment
We help organizations with strategic insights into both current and future potential employees. We do this through both standard research and customized solutions.
Industry & Manufacturing
Technological developments and new inventions are piling up, and start-ups are constantly coming up with new initiatives and products. Organizations active in the industry ...
International
Although Markteffect 's offices are Markteffect in the center of both Eindhoven and Amsterdam, research is conducted worldwide. For example, Markteffect conducts Markteffect studies ...
IT, Software & Telecommunications
If there is one development that has progressed rapidly over the past 20 years, it is digital development. Nowadays, there are solutions for almost every conceivable problem...
Leisure
Markteffect a rich history of market research projects within the leisure sector. We work for day and overnight attractions, public and private institutions, development companies, and more.
Marketing, Media & PR
Markteffect closely with various agencies and consultancies, which in turn advise their end clients on matters such as marketing, strategy, and communication. The studies ...
Mobility
Changing people's behavior is not easy. It is not simple to persuade people to make a different choice. Especially not when it comes to ...
Education
The education sector is a dynamic, rapidly changing world. At Markteffect , we Markteffect how to deal with this, because we specialize in carrying out ...
Government
In recent years Markteffect has conducted independent market research for many municipalities, (local) governments, and non-profit organizations. It is always important that in ...
Retail
The retail sector is undergoing many changes. Understanding consumer behavior is essential in order to stay ahead of the curve. The transition to online shopping, the mid-range segment...
Sportsmarketing
Nowhere is the demand for accountability in spending as strong as in the sports marketing sector. Markteffect in sports marketing research and works ...
Healthcare
Healthcare is a rapidly changing sector in many respects. After Covid-19 took the world by storm in 2020, the pressure on the ...
Our references
We have already completed many exciting projects for leading organizations and industries, and we are proud of that. View our customer references and the complete overview here.
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