Understanding the market through maket opportunity assessment

During this process, we look at various aspects, such as trends, competitive position, customer needs, market growth, and customer behavior. We investigate where the opportunities for expansion or entry lie and identify potential barriers and obstacles. In addition, we analyze the practical feasibility of your plans, taking into account factors such as location, target group, budget, and operational aspects.

Based on these insights, we help you develop a solid strategy and make a well-informed decision for the further development and positioning of your product or service.

How is a Market opportunity assessment ?

An effective Market opportunity assessment insight into opportunities, trends, and developments within your market segment. This is often done through online surveys of consumer panels, which allow you to accurately select your specific target audience. When the research focuses on the “why” question, in-depth qualitative research can be conducted to gain a deeper understanding of motivations and needs.

During this research, we compare existing visitors and customers with potential new target groups to identify overlaps in interests and behavior. This provides insight into how you can effectively appeal to your new target group without losing existing customers and visitors.

To reach a difficult target group, additional telephone research can be used, especially when the target group is difficult to reach via panels. We have direct access to an extensive consumer panel (B2C) and a broad panel with participants from the business community (B2B).

What makes Markteffect Market opportunity assessment ?

Through a Market opportunity assessment , we Market opportunity assessment insight into the opportunities and possibilities within your market segment. This research yields valuable information on various aspects, such as customer needs, target audience behavior, market trends, and competitive position. By working with you to examine specific topics and critically evaluating the insights the Market opportunity assessment provide, we ensure that the report delivers maximum value for your strategy and decision-making.

In addition, we can support you in interpreting and applying the research results through the Markteffect Step Session. This is a strategic and interactive workshop in which we explore together how the insights from the Market opportunity assessment can be Market opportunity assessment into concrete actions and strategies. These sessions, organized with your internal project team, often lead to new ideas, practical strategies, and fresh inspiration.

By listening carefully to you, analyzing your needs, and only then providing advice, we ensure our recommendations are relevant. With over 30 years of experience, we know the market inside and out. This helps us understand exactly what you need from us, allowing us to provide you with tailored advice. We use a proven approach that places collaboration with our clients at the center of everything we do.

What does market opportunity assessment offer you?

When exploring new markets, we use a proven model consisting of five consecutive steps. Each step brings us a little closer to concrete results, recommendations, and action points to successfully market your new product or service:

• Target group definition – determining the specific target group for your concept.
• Target group recognition (location and distribution) – insight into where your target group is located and how they are geographically distributed.
• Target group presence (density) – determine how many potential customers are present within specific locations or target groups.
• Identifying desires, needs, and usage intent – understanding what your target audience considers important and how they would like to use your product or service.
• Statistical substantiation of target group size, segments, and regions—a quantitative analysis of the size and distribution of your target group across different segments and regions.

Based on this analysis, we work with you to determine the basic principles of your proposition, enabling you to reach the optimal size and full potential of your target group.