Gain insight into the optimal price range for your product or service by conducting price research.

In addition, validated price insight provides retailers with evidence of what the ideal consumer advice price (CAP) is. During a price survey, our specialists examine the pricing of your product or service. This gives you insight into both price acceptance and price elasticity. This makes it possible to prevent a mismatch during market introductions or strategy changes.

“Building a brand is like top-level sport. Every detail has to be right to be successful at this level. The right price is an important part of this. The price research helped us to arrive at our optimal price point.” - Ivo Brand, Marketing Manager Autodrop

How is a price survey conducted?

The most common method for price research is quantitative research, in the form of online questionnaires. If you want more insight into the underlying arguments and thought processes, qualitative research is the right method. The outcome of qualitative research is not based on hard figures and percentages, but on explanations and responses provided.

Of course, it is also possible to opt for a combination of quantitative and qualitative research. By combining both methods, you gain a broader and deeper insight into the price perception of your target group. Quantitative research provides hard data, such as the degree of price sensitivity and the preference level of different price points, while qualitative research provides context and background information. This enables you to understand not only what people think, but also why they make certain choices. We are happy to think along with you about the possibilities.

In addition, we have developed our own online price research tool that provides insight into the optimal pricing of products. We have access to an extensive consumer panel, which allows us to respond quickly and gather targeted insights from different target groups, increasing the speed and efficiency of the research.

In addition, it is possible to add a few customized questions to the survey. Thanks to the semi-automated setup, we offer a clear and effective tool for gaining quick and cost-efficient insight into the optimal price range for the service or product. The price survey is already offered and conducted in more than 65 countries worldwide.

How does Markteffect make a price research unique?

Based on years of research, we have developed a validated benchmark: the Markteffect Index (MPI). This index combines six different aspects. At a glance, this index score puts the results of your research into perspective and provides insight into whether the score you achieved is a good score or not.

The price survey includes this benchmark as standard. We strive to provide you with the best and most relevant insights. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. That is what really matters. With more than 30 years of experience, we know many markets inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central.

What are the benefits of a price survey?

A price survey provides valuable insights that help you determine the right price for your product or service. It offers detailed insight into the price sensitivity of your target group, allowing you to understand which price levels are well accepted. It also helps identify the optimal price level to maximize both revenue and profit without scaring off customers.

The results of the research allow you to better respond to market dynamics, competition, and consumer behavior, leading to better market positioning. It also provides tools for negotiating with retailers and other partners, for example, as you have validated evidence of the ideal consumer price. In short, price research provides the basis for a well-considered pricing strategy that minimizes risks and maximizes opportunities.