Market leader and knowledge partner in market research in Dutch education

We ensure that your educational institution has access to the most relevant and up-to-date insights, which you can use to support your decisions. Because we know what is happening in the market, we can offer sound advice that enables educational institutions to base their (marketing) decisions on relevant insights. With a focus on delivering concrete results and building strong relationships, we act as a partner for educational institutions, with a strong motivation to help them move forward.

Themes in education

Within the world of education, we investigate various themes, ranging from study choices, image and reputation, satisfaction, the role of influencers, lifelong learning, and collaboration with stakeholders, such as keeping the Dutch workforce fit for work. Conducting research provides valuable insights that educational institutions can use to improve and further refine the quality of their education and their offerings. Whether it's understanding the motivations behind study choices, involving parents in the educational process, evaluating the experiences of alumni after graduation, or addressing the growing need for lifelong learning, research provides the insights needed to continuously optimize education.

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Target groups in education

Various target groups play an essential role in education: from prospective students shaping their future, to engaged parents, graduate alumni, expert counselors, and supportive mentors. But also professionals seeking to improve their knowledge and skills in order to remain sustainable in the labor market, and companies struggling with staff shortages. Each of them brings unique perspectives, expectations, and challenges to the world of education. We understand the importance of each of these target groups, which is why we conduct research that focuses on specific target groups within education. Click on the buttons below for more information and to find out how we can help you further!

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Markteffect monitors for educational organisations

In close collaboration with dozens of educational institutions, we conduct various studies each year on different themes and target groups, such as how students orient themselves, which factors play a role in this, and how the brand awareness and image of vocational, higher professional, university, and private educational institutions are perceived. In addition, we focus on research into the needs and development of employees, the Dutch workforce, and employers, including the acquisition of new knowledge and skills, as well as the specific requirements of employers with regard to recruitment and further training, upskilling, and retraining of current employees. For more information and the opportunity to participate, please refer to our monitoring studies.

Who are we?

Markteffect is a key partner in the Dutch education market, serving as a leading knowledge partner in market research, with specialization in vocational (MBO), higher professional (HBO), university (WO), and private education. With over 15 years of experience in this sector, we have developed a profound understanding of market dynamics and needs. Consequently, we share our knowledge proactively and reactively, in close collaboration with industry experts, to stimulate innovation and empower education professionals. We continuously monitor market trends, share current insights and reports, and sometimes take the lead, while at other times we convene education professionals to foster knowledge exchange. Through this informal yet informative approach, we keep education professionals abreast of the latest developments in their field.

We act as a central link and oversee the market with a helicopter view, regularly checking the situation on the ground. We are thought leaders in the field of research and can provide sound advice on which educational institutions can base their (marketing) decisions.
We position ourselves as a partner, source of knowledge, and trusted friend, and we have a deep-rooted motivation to really help educational institutions move forward.

What can you expect from us?

Using reliable market research, we present results in a practical research report or digital deliverable (such as a dashboard). We add concrete recommendations based on our in-depth industry knowledge and experience with similar case studies.
The research report serves as the key tool for making strategic decisions in the areas of marketing, communication, information, recruitment, curriculum development, and general strategy.

Our aim is to always go the extra mile, even when our client does not specifically ask us to. We want to surprise you in a positive way and take proactive initiatives to add something extra to both the research and the report and the substantive advice.

Marketing & communications

We work closely with educational institutions, industry associations, and the ministry. In addition, we support communication agencies in evaluating campaigns, pre-testing, and conducting customized research for education-related organizations, such as the MBO Council and O&O Fund. Our services reach a wide range of target groups, including visitors to open days and study fairs, employees in various industries, members of trade associations, school boards, ICT coordinators at schools, and other stakeholders. Would you like to receive more information about this? Please feel free to contact us!

Markteffect education team

Within our organization, we operate with a dedicated team of education experts, which means that our research is consistently carried out by the same expert professionals. This ensures a high level of expertise and consistency in our research approach, enabling us to provide you with reliable and valuable insights into the education sector.

Privacy and security guidelines

We are ISO certified and work in accordance with GDPR guidelines. In addition, we work in accordance with the guidelines and standards of the trade association. This means that the data of prospective students, students, and other target groups is in good hands.