Expert in market research for the healthcare industry

We have been conducting large-scale research in the healthcare sector for many years. This has enabled us to gain the right knowledge and experience to answer any research question. Our experts are happy to help you gain relevant insights, deliver measurable results, and build long-term relationships that contribute to the further improvement and positioning of healthcare providers.

Market research for the healthcare industry

Given the market conditions, the workload, and macroeconomic developments, it is essential that healthcare research is conducted by experienced researchers who understand how this market works. For example, it is important to ask the right questions, to take the different target groups into account, and to realize that people do not need care for their own pleasure. Participating in research is therefore not always something that patients and clients are eager to do. Nevertheless, participation in these studies is of great importance, because it can improve the quality of healthcare.

We have been conducting research in this sector for many years and therefore know the best ways to approach research among patients and clients. Our research specialists have extensive experience in conducting research for diagnostic centers, home care institutions, hospitals, and general practitioners, among others. We would be happy to discuss the right solution for your research question with you.

Some of our healthcare studies

Patient and client satisfaction survey:

How satisfied are the customers, patients, or clients of your hospital, home care institution, GP practice, or diagnostic center? What is going well and what aspects need to be improved in order to offer a better healthcare experience? Our satisfaction survey provides you with the answers.

Satisfaction survey

Brand awareness study:

Is your healthcare institution sufficiently known among your target group, and what is the best way to reach your target groups? Do you know how your brand awareness compares to that of the other major healthcare providers in your region? Our brand awareness research will help you gain the right insights.

Brand awareness study

brand perception research:

What is the image of your healthcare institution among the relevant target groups, and does it match their wishes and needs? This includes primary target groups, such as (potential) clients and patients, but also secondary target groups such as parents and caregivers, residents from the working area, and referrers (such as general practitioners). Would you like more information about the brand perception research?

Brand perception research

Consumer insights research:

What are the desires and needs of your target audiences, and is there a demand for (new) products or services? For example, how does the target audience or the target market view new innovations or a new location for a healthcare provider? Our Consumer insights research you Consumer insights research the right insights into the needs of your target audience.

Consumer insights research