Measure how user-friendly and efficient your website is with UX research

A well-functioning website has never been more important than it is today. As a market research agency, we understand the importance of a well-functioning website and that many small improvements lead to great successes. In online searches where users and visitors are exposed to large amounts of information, it can sometimes be difficult to find what they are looking for. For this reason, it is important to map out the User Experience (UX) based on qualitative and quantitative data. This allows you to get started right away on improving the online user experience.

How is UX research conducted?

Our UX research is tailor-made. We start by looking at the website or app to determine which approach and which target groups are best suited to the issue at hand. For good, reliable UX research, it is important that preparations are made accurately and that it is clear in advance which insights need to be measured. 

Before starting the UX research, we ensure that all tools are set up and tested. We use research tools that automatically collect quantitative data and also offer opportunities to gain qualitative insights. Using scripts, assignments, and other tasks, we simulate the natural search behavior of users on the website. Once the research is complete, all data is collected and analyzed by our Research Experts. This results in a comprehensive overview of heat maps, website routes, click behavior, and other valuable insights, which are made available in an insightful report.

The findings are reported and recommendations are formulated, providing you with clear insights that your team can immediately put into practice. The report is presented and discussed together during a feedback session.  

How does Markteffect make UX research unique?

We combine the expertise of our experienced UX researchers with online tools. The in-depth insights our researchers can provide through qualitative research enable us to offer advice that goes beyond standard KPIs such as clicks and online journeys.

Thanks to our experience in education, government, and e-commerce, among other areas, we have the expertise and knowledge to translate insights and results into concrete improvements for the online environment.

Whatever your research question may be, we can help you with it. We don't just do what you ask us to do; we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. Because that's what really matters. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach, in which collaboration with our clients is central.

What are the benefits of UX research?

In addition to direct insights and recommendations in the report, you will gain a better understanding of how visitors use your website or app. The specific tasks that respondents are asked to perform on your website or app give you insight into what users encounter, what distracts them, and what their expectations are for certain parts of the site. These insights and recommendations are compiled in a research report, which includes the following information:

• Heat maps that show where people click most on pages;
• CES (Customer Effort Score), which provides insight into how easy a particular action was;
• Evaluation of specific pages based on factors such as findability, completion time, clicks;
• Qualitative insights and assessments of the target group for pages, appearance, online routes, etc.

In addition, we offer the possibility to gain additional insights, depending on the research. Are you ready to optimize your website for your users and ensure that the most important pages are used optimally? Then contact us to get started with your UX research.