Expert in research for government, non-profit organizations, and housing associations

We deliver reliable and independent research results that can serve as a basis for strategic and policy decisions. Our Research Experts are happy to contribute ideas on how we can best answer your research question.

Market research for government, non-profit organizations, and housing associations

For governments, non-profit organizations, and housing associations, it is essential to have a clear understanding of what is going on among their target group and in society. Trust, satisfaction, and support among residents and stakeholders are important indicators for your policies and initiatives. Independent market research can ensure that people feel heard, can share their opinions, and can influence policy.

We help governments, non-profits, and housing associations gather insights into opinions and current issues in their area. We do this through resident panels, support surveys, and polls in specific neighborhoods or communities.

We support you every step of the way, from drawing up a targeted questionnaire to analyzing and applying the results. By thinking sharply and critically, we can guarantee that we deliver a report with relevant insights. Our teams are intrinsically motivated to help our clients move forward. After all, the results of market research should be the start of change. We can only achieve this by putting all available data into practice and translating it into insights. This is how we bring Relevance, Relationship, and Results together in who we are!

Some of our government investigations

Citizen surveys:

Are there any current issues in your municipality or organization? And is it important for policymakers to know how residents experience the municipality, housing, or nonprofit organization? Or how they experience social issues? Through a citizen survey, we can map out the sentiment, satisfaction, and opinion of residents regarding a specific issue (or regarding the municipality itself).

Target group research:

Who is your most important target group and what motivates them? What are their wishes, needs, and expectations with regard to your municipality, organization, or project? With target group research, we map out the characteristics, preferences, and behaviors of your target group. This provides valuable insights to better tailor policy, communication, or services to the people you want to reach. Want to know more about target group research? See below for more information about target group research.

Target group research

Image survey:

What image does your city or municipality have among key stakeholders? What are the differences in image between residents and tourists, for example? And what are people's reasons for visiting or not visiting your city? Through image research, we provide insight into the sentiment, perception, and associations people have regarding your city or municipality and help you improve its image if necessary. See below for more information about the image survey.

Image survey

Satisfaction survey:

Want to gain insight into satisfaction with public facilities or the municipality itself? A satisfaction survey can provide this insight. Think, for example, of satisfaction with a shopping center or a public facility such as a park or theater. The survey provides insight into the perception and satisfaction of consumers and residents on the one hand, and sentiment and concrete areas for improvement on the other. See below for more information about the customer satisfaction survey.

 Customer satisfaction survey

NPS survey:

The Net Promoter Score (NPS) is a powerful and widely used method for measuring customer satisfaction. The core of the survey revolves around a simple question: "How likely are you to recommend our municipality or organization to your friends, family, or colleagues?" This question gives you immediate insight into how your municipality or organization is perceived and how loyal your residents are.

Communication research:

How can your municipality communicate optimally with its citizens? What tone of voice is best to use, what are people's wishes and needs with regard to specific information services, and what are the effects of communication campaigns? Through communication research, we provide insight into how current communication is experienced and how it can be optimized.