Expert in market research for the consumer market (B2C)

Markteffect an expert in conducting consumer research. From large brand trackers with thousands of respondents to small flash surveys to "take the temperature of the market." We know how consumer research should be conducted. With a focus on building strong relationships and delivering concrete results, we are happy to discuss the right solution for your research question with you, the customer.

Market research for the consumer market

In consumer research, it is essential that the research target group (sample) accurately reflects your target group. After all, you are interested in relevant insights among the target group that are important to you, not insights among a random group of consumers. We ensure that the right target groups and segments are selected for your research, so that we can speak of reliable and representative results.

Consumer research provides insight into how your target group views your brand or product. Whether it concerns a product that is relevant to all Americans, or only to a very specific target group. With the help of our consumer panel, selections can be made in advance and even the most complex target groups can usually be researched. Because all the necessary facilities are available in-house, every research question can be quickly supported.

Some of our consumer research solutions

Brand awareness & image surveys:

To gain insight into the awareness of your brand or product, and the way in which the target group views your product, we conduct brand awareness and image surveys for various providers in this market. These surveys allow you to find out how you are performing compared to your competitors and also give you insight into your competitive position. Would you like to know more about brand awareness or image surveys?

Brand awareness surveyImage research

Campaign research:

To gain insight into the effects of an (above the line) marketing campaign, you can have a Campaign effectiveness measurement . Using our measurement methods, we provide insight into the reach and effectiveness of your campaign and also advise you on the use of media in future campaigns. A nice TV or radio commercial is of course great, but not if it is not served in the right way and does not reach the right target groups. Would you like more information about campaign effectiveness measurements?

Campaign effectiveness measurement

Needs & Target Group Research:

Are you about to develop or launch a new product? Do you want to test whether an existing product meets the wishes and needs of your target group, or do you want to know who your target group is and how best to reach them? We can help you with this by conducting a needs and target group analysis, which can be carried out for both B2B and B2C. Want to know more about a needs or target group study?

Needs assessment research Target group research

Positioning research:

A positioning study is a more detailed version of the brand awareness and image study. It takes a closer look at the competition. The positioning study gives you tools to (better) claim your position in this market. For example, how do you score on the most important KPIs compared to your main competitors? Would you like more information about the positioning study?

Positioning research

Content & PR research:

Do you aspire to make the news or create content to strengthen your position as a thought leader? Then it's helpful to be able to develop articles and content based on facts. Facts that come directly from your target audience or from "the Dutch people," but are based on representativeness and reliability.