Optimize your product with the power of an in-home use test

Download our white paper on the in-home use test here .

You can tell a wonderful story and entice consumers with an attractive design, but that's only the beginning. Will someone buy the product again after they've actually tried or tasted it?

How is an in-home use test conducted?

We have developed an online survey that provides insight into the acceptance of your product. In an in-home use test, respondents first evaluate the concept and then the product. This allows us to determine whether the product fits the concept and vice versa. We are already conducting this survey in various countries. 

The in-home use test provides valuable insights for the further development of your concept and gives a clear picture of the product's potential, such as the likelihood of repeat purchases. For an optimal user experience, respondents receive the products at home. This allows them to test the product in their own familiar environment and at times when they would normally use similar products. You can't get any closer to the actual usage situation in research.

Consumers first assess the concept idea and packaging on a number of fixed aspects. They then actually try out the product, answering a set of evaluation and optimization questions. Finally, questions about the fit with the concept and purchase intention follow. Thanks to the semi-automated setup, we offer our clients a clear and effective tool to gain quick and cost-efficient insight into the concept fit of the product.

What makes Markteffect's in-home use test unique?

Based on years of research, we have developed a validated benchmark: the Markteffect Performance Index (MPI). This index cross-references six different aspects. This index score instantly contextualizes your research results, clarifying whether your achieved score is favorable or not.

The in-home use test includes this benchmark as standard. We strive to provide you with the best and most relevant insights.

By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. With more than 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach for this, in which cooperation with our clients is central. Feel free to contact us without obligation to discuss the possibilities.

What are the benefits of an in-home use test?

An in-home use test provides insight into how consumers experience your product in their own environment, helping them to form an honest opinion about aspects such as taste, texture, ease of use, and effectiveness. The result is a detailed picture of the acceptance of your product, including its alignment with the concept and the likelihood of repeat purchases. By having the products tested at home, it becomes clear whether the product actually meets the needs and expectations of consumers.

Additionally, with the Markteffect Performance Index (MPI), you receive a validated benchmark, allowing you to compare and evaluate your results. Thanks to these insights, you can further develop and optimize your concept and gain a clear understanding of your product's market potential.