Product & innovation

We help identify the emotional and functional needs of the target group and test how new products or innovations respond to these needs. This enables our clients to make confident decisions about new (product) launches.

By comparing results against a benchmark and testing emotional and functional aspects, we provide recommendations that enable clients to increase their market share and better respond to consumer needs. See below for the different types of research that fall into this category.

Can't find the research you want to conduct? Take a look at the different categories or contact us. We're happy to help!

Research your product or innovation with Markteffect

By combining in-depth consumer knowledge with strategic assessment, we support the successful development and launch of products with maximum impact.

Whatever your research question, we can help you. We don't just do what you ask, we want to really understand your research question before we get started. By listening carefully to you, analyzing your question, and only then providing advice, we ensure relevance. Because that's what really matters. With over 30 years of experience, we know the market inside out. This helps us understand what you need from us. As a result, we are happy to provide you with appropriate advice. We use a proven approach that focuses on collaboration with our clients. Read more about our working method here.

Our vision on product & innovation research

• Target audience: We explore the broad potential in the market by focusing on non-rejectors within the category.
• New Product Development funnel: We offer solutions for all phases of New Product Development, from early exploration to an effective go-to-market strategy.
• Benchmarking: Our approach provides a benchmark against the most important competing propositions and solutions in the market, enabling potential to be determined.
• Emotional & functional assessment: We map out both the emotional and functional aspects of a product or service to gain a complete picture of its
  market fit.
• Relevant context: Product and concept tests are always conducted within the appropriate environment to ensure a realistic and applicable evaluation.
• Decision-making: Our solutions are designed to identify concrete insights for refinements that optimally respond to consumer needs.
• Consumer knowledge: Thanks to our extensive experience with consumers within the specific industry, we add value and help organizations respond optimally to market opportunities.

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Curious about what we can do for you? Please feel free to contact us. We are happy to help and advise you on the right type of research!