Brand tracker survey: Obvion Mortgages

With campaigns such as "Mortgages with a conscience" and "How do you want to live?", Obvion wants to focus on the customer and the situation in which the customer finds themselves. The message to consumers is that Obvion is a specialist in quality and service, rather than just offering the lowest interest rates. Obvion wants to be a party that helps customers realize their wishes (dreams of living), not only now but also in the future.

Obvion would like to identify and monitor the effects on the various KPIs through research.

Online questionnaire

Markteffect has been conducting the brand tracker for Obvion since 2011. On a continuous basis, weekly to monthly, Obvion's performance in the mortgage market is measured. The results compare 1) the whole of the Netherlands, 2) the communication target group, and 3) the marketing target group. The marketing target group is then further subdivided into a primary target group and a secondary target group.

Fixed and ad hoc portion

Every week/month, the fixed KPIs are measured and compared with previous measurements by means of developments over time. The results are compared with the marketing efforts to see which means has the greatest effect. In addition, we offer our clients the option of adding an ad hoc section, in which the client can include a few questions each month that are relevant to them at that time.

“At Obvion, I have always been able to rely on Markteffect expertise to execute and monitor the development of our brand. Our market researcher Mirjam is a real expert in her field. She is familiar with the various research methods and is always willing to delve deeper into a question. In addition, Markteffect is a extremely flexible organization and you always feel welcome there. An organization with a passion for its customers, a real warm bath.”
Mariëtte Harbers, communications advisor

Insights Brand tracker

The results help Obvion Hypotheken achieve its marketing objectives. The results are periodically discussed with the media agency to fine-tune and steer the campaign.

We provide insights into the developments of the set KPIs by means of interim reports. This allows Obvion to respond quickly if necessary and enables them to view the results at any time.