Insight into the target group via the Online Community Survey for RAAK Gazeuse

RAAK Gazeuse sought to map out the competitive landscape, target audience, and perception of RAAK Gazeuse through research. A clear information need was expressed, aiming to map the competitive landscape while also focusing on insights regarding the desires and expectations of young people concerning soft drinks. Market research agency Markteffect was engaged as a research partner to obtain these insights, among others.

Our approach

In order to obtain qualitative insights for this study, an online community study was chosen. An online community makes it possible to reach difficult target groups, such as 'young people' in this case. The young people could log in from home and participate in the study during the day, whenever they wanted. In addition, the online community study offered opportunities such as:

• Presenting different types of questions (individual vs. group);
• Initiating discussions;
• Displaying diverse visual material;
• Having specific tasks carried out.

This made the Online Community survey comprehensive and ensured that respondents remained engaged in the survey. Using this methodology, we were able to answer RAAK Gazeuse's questions. On the last day of the survey, all participants even took part in an in-home taste test to explore new flavors!

This online community was set up among young people over a period of three days, yielding representative insights that could be built upon further.

Results

Conducting the Online Community survey provided insights into the preferences and perceptions of the target group, yielding deeper insights into their experiences and daily situations, wishes, and needs regarding soft drink consumption and trying new flavors. RAAK Gazeuse can shape its proposition based on the results collected.

Specialists who worked on this

We are an independent research agency specializing in providing insights based on market research. This project was made possible by a team of skilled experts with extensive knowledge and experience in the field of market research. If you have any questions about this research or are interested in how we can help with a similar project, please do not hesitate to contact us. We are happy to assist you!