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  • Types of research
    • Target group & behavior
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        Stefan Klomp

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      • With our reports and dashboards, we translate data into clear insights that help organizations move forward. View the complete range of research services.

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      • As specialists in the Food & FMCG sector, we help make your brand and products more successful. Curious to find out how?

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      • Sponsor impact measurements, research within the association or among your own fans? Our sports specialists are here to help. Curious to find out how?

        Jasper Jacobs

        Client Consultant Sports

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    • More industries
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  • Research methods
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      • Quantitative research is ideal for representative answers and factual substantiation, based on figures and percentages. We are happy to help you choose the best research method for your issue.

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    • Qualitative data collection
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      • Qualitative research provides insight into the underlying thoughts of a specific target group, based on explanations and responses rather than figures. We are happy to help you choose the best research method for your issue.

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    • In-depth analyses
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      • Our in-depth analyses help you interpret your data correctly and convert it into valuable insights, allowing you to get the most out of your figures. Curious to find out which analysis suits your needs?

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  • Data & Insights
    • White papers
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      • Podcast Monitor
      • Student segmentation research
      • Purchasing Power Monitor
      • Meat Substitutes Monitor
      • The Market Effect
      • Impact of the JA-JA sticker
      • Flash Delivery Monitor
      • See more >
      • As a market research agency, we periodically conduct studies that have (or may have) a significant impact on society. We share these different aspects of the market through our white papers and infographics. 

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      • Market research is used in many fields, and it is easy to get lost in the research terminology. We Knowledge base our knowledge in the Knowledge base . Are you missing any methods, theories, or terms? Feel free to ask us!

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    • Customer cases
      • Moretti Beer
      • FC Twente
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      • Oil & Vinegar
      • University of Groningen
      • Summa & Company
      • Timing Employment Agency
      • Wecycle
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      • We work with various clients and are happy to share our knowledge and insights. Curious about what we can do for you? Feel free to contact us!

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  • About us
    • About Markteffect
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      • We are the strategic market research agency that serves as a one-stop shop for our clients. From our offices in the center of Eindhoven and on Herengracht in Amsterdam, we work for a wide range of clients.

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      • Meet our team of specialists who are ready to help you make your research a success. Do you have any questions or need advice? Feel free to contact us; our team is here to help!

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      • Would you like to join our team and enjoy going to work every day? Take a look at our vacancies here and discover the career opportunities at Markteffect. Maybe we'll soon be sitting down together over a cup of coffee to discuss your future with us!

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    • Our approach
      • We are your strategic partner. We don't just do what you ask us to do; we want to really understand the research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. We are happy to contribute our ideas!

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    • Our references
      • We have had the privilege of working with many great brands, and we are proud of that! Take a look at some of our customer references here. 

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    • Fieldwork team
      • Markteffect its own fieldwork team that is responsible for data collection for our offline surveys. The team consists of approximately 80 flexible employees of various nationalities, all with at least a higher professional education (HBO) level of working and thinking. 

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    • The Relevance Group
      • Markteffect part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI.

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