Qualitative panel research

Thanks to our experience and expertise in the research landscape, we know what is going on in the market. This ensures that we can provide appropriate advice, resulting in relevant research. We maintain good relationships with our clients, enabling us to really help you.

Why conduct qualitative panel research with Markteffect?

We have access to a network of high-quality research panels.
These panel members have indicated that they wish to participate in qualitative research. Not everyone can participate in qualitative research; panel members are carefully selected for this purpose. All members of this panel have been contacted by telephone and email to check and guarantee quality.

For qualitative research, panel members are invited to complete a screening questionnaire to check whether they meet the criteria for the research. Once they have completed the screening questionnaire, the respondent is contacted by telephone to schedule an appointment. We always send a confirmation email immediately and a text message the day before the research.

Privacy of our panel members

All panelists we collaborate with are approached completely anonymously. Contact details will never be shared with third parties without the explicit consent of the panelist. Research results are not linked to the respondent's contact details. All actions will always comply with GDPR legislation. Furthermore, the panels engaged by Markteffect are ISO certified, an important quality mark.