Qualitative panel research

In qualitative panel research, we work with carefully selected panel members who participate in in-depth research sessions. This type of research focuses on gaining deep insights into the opinions, motivations, and experiences of respondents.

Thanks to our experience and expertise in the research landscape, we know what is going on in the market. This ensures that we can provide appropriate advice, resulting in relevant research. We maintain good relationships with our clients, enabling us to really help you.

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Many possibilities for customization

target group online

Representative statements for the entire population

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Access to various proprietary panels

Why choose qualitative panel research at Markteffect?

We have access to a network of high-quality research panels.
These panel members have indicated that they wish to participate in qualitative research. Not everyone can participate in qualitative research; panel members are carefully selected for this purpose. All members of this panel have been contacted by telephone and email to check and guarantee quality.

For qualitative research, panel members are invited to complete a screening questionnaire to check whether they meet the criteria for the research. Once they have completed the screening questionnaire, the respondent is contacted by telephone to schedule an appointment. We always send a confirmation email immediately and a text message the day before the research.

Privacy of our panel members

All panel members we work with are approached completely anonymously. Contact details will never be passed on to third parties without the explicit consent of the panel member. Research results are not linked to the respondent's contact details. We therefore always act in accordance with GDPR legislation. In addition, the panels Markteffect by Markteffect are ISO certified, an important quality mark.

See what Markteffect can do for you:

All types of research

Are you looking for strategic insights based on market research? Or would you like to find out how research can contribute to making your ... even more successful?

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Qualitative research

Qualitative research is the right research method when you want insight into the underlying arguments and thought processes of a particular target group. The outcome of k...

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Needs assessment

Is there interest in your (new) product or service? Consumer needs exploration valuable for testing a new product or service that you want to launch on the market.

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In-depth interviews

In-depth interviews are a form of qualitative interviews. Qualitative research is useful for uncovering the underlying motives of customers, employees, or consumers.

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Online Community

An online community is a highly interactive form of qualitative research. An online community provides you with concrete and practical advice. The specialized...

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Customer arena research

Want to discover what your customers really think? Or gain qualitative insights into your campaign, format, or product? The customer arena is an effective and interactive...

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Similar cases

To give you a good idea of how panel research works in practice and what it can deliver for you, we have put together a few interesting case studies. You may recognize some of the issues, for example because you have encountered them within your own organization.

Desk research, qualitative and quantitative research for theVan Hall Larenstein University of Applied Sciences (
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Qualitative insights into student enrollment for Curio

Concept test for Haribo F!ZZ

Insight into the target group via the Online Community Survey for RAAK Gazeuse

Stefan <span>Klomp</span>

Stefan Klomp

Client Consultant