How does a WhatsApp investigation work?
We recruit and contact a number of members of your target group via WhatsApp (on your behalf). Participants can be recruited from your own customer base, our consumer panel, or our business panel. Based on a few topics, we will chat with these participants about a number of specific subjects over a period of several days. Together with you, we will determine the objectives and a topic list. The topic list will guide the subjects and the schedule of contact moments. The contact moments depend on the purpose of the research and are coordinated with the client.
When should you use a WhatsApp investigation?
WhatsApp research is ideal for situations where you want to obtain qualitative insights quickly and effectively. It can be used, for example, in product testing, customer experience, idea generation, mapping the customer journey, or testing campaigns.
It is also perfect for product optimization and testing customer satisfaction, both in-home and out-of-home. The research is suitable for both existing and potential customers and can be used at various points in the customer journey to gain specific insights.
WhatsApp research allows you to respond quickly to current topics and collect real-time data, making it ideal for dynamic and constantly changing markets.
What are the benefits of a WhatsApp investigation?
WhatsApp research can be used for all kinds of qualitative issues, with the aim of gaining more insight into the perceptions of your target group. Think of idea generation, customer journey, product optimization, in- and out-of-home testing, and more.
With WhatsApp research, you quickly gain rich, qualitative insights. The flexible approach of this research method allows you to make adjustments during the research (when necessary).
Participants can also take and upload photos or screenshots throughout the day. Finally, you can set up your own WhatsApp group, where you can regularly ask questions about a specific topic.
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