Markteffect | Beautiful Lives: a specialized label for qualitative research

Through our specialized label, Markteffect | Beautiful Lives, we are placing qualitative research at the heart of our business where the qualitative research experts of Markteffect and Beautiful Lives team will continue to work as a single team.

Why Markteffect | Beautiful Lives?

Clients don’t just want to know what lies behind behavior and numbers. They also expect those insights to be translated into concrete opportunities and solutions. The new label is designed to bridge these two needs.

The combination of human science and data science makes it possible to answer the "what" and "why" questions. In addition, it offers opportunities and insights to guide an organization toward becoming even more relevant. 

One specialized team within a broad research organization

The team consists of more than 15 Insights & Innovation Experts and is part of a larger organization with more than 100 research specialists. Both organizations are part of The Relevance Group.

With this launch, the collaboration between Beautiful Lives and Markteffect is taking shape. Qualitative research is taking center stage at Markteffect, while Beautiful Lives’ human, creative, and innovation-focused expertise is being integrated with data science and the broader offerings of The Relevance Group.

Qualitative research, quantitative data, strategy, and consulting

The agency combines in-depth insight into behavior and motivations with the power of data. Qualitative research reveals motivations, context, and meaning, while quantitative data provides scale, patterns, and substantiation. By strategically combining the two, we deliver added value to our clients. 

Human-Centered Work and Innovation

Markteffect | Beautiful Lives’ mission is “Humanizing business, unlocking relevance.” The team helps organizations look beyond assumptions and explore where opportunities lie, guided by understanding and empathy.

In addition to observing, listening, and asking questions, the available expertise includes AI-supported moderation, semiotics, the online community Campfire, and customer forums. These capabilities are enhanced by Markteffect data science expertise the broader capabilities within The Relevance Group.