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  • Types of research
    • Target group & behavior
      • Consumer needs exploration
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      • National Study Choice Survey (NSKO)
      • Usage & attitude survey
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      • More relevant communication and offerings by mapping the customer journey, barriers, and behavior. Curious to learn more?

        Stefan Klomp

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      • With our reports and dashboards, we translate data into clear insights that help organizations move forward. View the complete range of research services.

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    • More industries
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      • Quantitative research is ideal for representative answers and factual substantiation, based on figures and percentages. We are happy to help you choose the best research method for your issue.

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    • Qualitative data collection
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      • Qualitative research provides insight into the underlying thoughts of a specific target group, based on explanations and responses rather than figures. We are happy to help you choose the best research method for your issue.

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    • In-depth analyses
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      • Our in-depth analyses help you interpret your data correctly and convert it into valuable insights, allowing you to get the most out of your figures. Curious to find out which analysis suits your needs?

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    • White papers
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      • Podcast Monitor
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      • Meat Substitutes Monitor
      • The Market Effect
      • Impact of the JA-JA sticker
      • Flash Delivery Monitor
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      • As a market research agency, we periodically conduct studies that have (or may have) a significant impact on society. We share these different aspects of the market through our white papers and infographics. 

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      • Market research is used in many fields, and it is easy to get lost in the research terminology. We Knowledge base our knowledge in the Knowledge base . Are you missing any methods, theories, or terms? Feel free to ask us!

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    • Customer cases
      • Birra Moretti
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      • We work with various clients and are happy to share our knowledge and insights. Curious about what we can do for you? Feel free to contact us!

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    • About Markteffect
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      • We are the strategic market research agency that serves as a one-stop shop for our clients. From our offices in the center of Eindhoven and on Herengracht in Amsterdam, we work for a wide range of clients.

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      • Do you want to be part of our team and enjoy your work every day? Then view our vacancies here and discover career opportunities at Markteffect. Perhaps we'll soon be having coffee together to discuss your future with us!

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    • Our approach
      • We are your strategic partner. We go beyond ‘you ask, we deliver' and really want to understand the research question before we get started. By listening carefully to you, analyzing your question, and only then giving advice, we ensure relevance. We are happy to contribute our ideas!

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    • Our references
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    • Fieldwork team
      • Markteffect has its own fieldwork team responsible for data collection for our offline research projects. The team consists of approximately 80 flexible employees of various nationalities, all with at least a higher professional education (HBO) working and thinking level. 

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    • The Relevance Group
      • Markteffect is part of The Relevance Group. The Relevance Group consists of several international agencies, each with its own specializations in market research, data science, marketing technology, and AI.

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Markteffect has been named an FD Gazelle by Het Financieele Dagblad in 2012, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 and 2025
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